Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Comment to Get a Free Chance to Win Affiliate Summit West 2013 Pass

On January 13-15 2013, a new Affiliate Summit conference will be held in Las Vegas. Their West Coast conference has traditionally been the biggest not only between the conferences that Affiliate Summit runs, but, by far, the biggest show in the industry. I was honored to have been asked to […]

Comment to Get a Free Chance to Win Affiliate Summit West 2013 Pass Read More »

Huge (Cyber Monday) Discount on Affiliate Management Days Passes!

Earlier this morning Today predicted that “$1.1 billion will be spent online today” during Cyber Monday [source]. In 2011, the day’s online sales were reported at $1.25 billion (or up 22% from Cyber Monday 2010). It is a bit unusual to expect a drop in 2012 — especially that this

Huge (Cyber Monday) Discount on Affiliate Management Days Passes! Read More »

What I am Most Thankful for as an Affiliate Marketer

Today America celebrates Thanksgiving, the day when we count our blessings, allowing time and room for our hearts to fill with gratitude for them. And while affiliate marketing has primarily been associated with the freedom it gives to those who are involved in it (either as affiliates, or as outsourced

What I am Most Thankful for as an Affiliate Marketer Read More »

Affiliates, Be Proactive (as You Prepare for the Holidays) Too!

I’ve talked about the importance of communicating holiday shipping schedules back in 2009, and also in 2010, and even on a recent webinar this year. And while this is certainly a best practice for merchants (and affiliate managers) to follow, affiliates want to be prepared for the unfortunate situation that

Affiliates, Be Proactive (as You Prepare for the Holidays) Too! Read More »

UN Foundation Selects Affiliate Marketing Platform for Tracking

It isn’t often that affiliate marketers get to work with major non-profit foundations of the highest caliber. So, as soon as I have found out that HasOffers has been chosen by the United Nations Foundation “to manage, track, and optimize digital media campaigns” [source] I’ve reached out to Peter Hamilton

UN Foundation Selects Affiliate Marketing Platform for Tracking Read More »

Creating a Powerful Personal Brand (for Affiliate Marketing & Beyond)

It’s been nearly two years since that Affiliate Summit panel of ours, but the things we’ve talked about are still relevant today. Back in January 2011 Barbara Rozgonyi, Jim Kukral, Marty Fahncke and yours truly addressed the subject of leveraging personal brands “for affiliate success.” The session ended up covering

Creating a Powerful Personal Brand (for Affiliate Marketing & Beyond) Read More »

Affiliate Marketing Program Management Conference 2013: Agenda Live

It seems like only yesterday I announced the launch of Affiliate Management Days, the world’s first and only professional forum/conference on all things affiliate management. Time flies, and after the successful launch conference in San Francisco, and our second forum in Fort Lauderdale, AM Days is already set to return

Affiliate Marketing Program Management Conference 2013: Agenda Live Read More »

When Merchants (Unexpectedly) Decrease Affiliate Commissions…

On November 5 at 3:47 pm ET affiliates of a major program on one of the top affiliate networks received a notice that started as follows: The reaction to my tweeting of the above screenshot has ranged from negative [see this Tweet by Charles Born from California, or this one

When Merchants (Unexpectedly) Decrease Affiliate Commissions… Read More »

One Situation When Merchants Must Delete Affiliate Cookies

As we were analyzing end-of-the-month statistics for a client, it has come out that a number of orders which were received by the merchant directly (not via any affiliate) were also “dipped” into the affiliate channel as well (i.e. affiliates received commissions for these orders). This looked very strange to

One Situation When Merchants Must Delete Affiliate Cookies Read More »

Affiliate Marketing in Canada – AvantLink's Take

Earlier this month, on its seventh anniversary, a prominent US-based affiliate network, AvantLink, has launched a Canada-focused network. So I’ve reached out to AvantLink — to ask them a few questions about affiliate marketing in Canada, in general, and their recent launch, in particular. My interviewee is Chad Waite (CW),

Affiliate Marketing in Canada – AvantLink's Take Read More »