Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Affiliates in Nexus Tax States, Reverse Geo-Target In-State Traffic

A recent BrandVerity’s Tweet sparked an intersting discussion. In case you’ve missed it, here it is: Since some may require definition of several key terms used above, here’s all you need to know here: Affiliate nexus tax — state-specific sales tax imposed on sales by in-state affiliate marketers to in-state

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Found a Good Affiliate? Look for Similar Websites (with Free Tool)

I know it sounds simple, but how many of you, especially among beginning affiliate managers, are using this extremely effective method of finding new affiliates? Looking for similar websites is especially important when you are searching for good content affiliates — yes, those with “unique content” which “suggests editorial credibility

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Wish List – an Underused but Powerful Affiliate Marketing Tool

Have you seen how Webster’s Dictionary defines a “wish list”? Apparently, the proper definition of the word is “a list of desired but often realistically unobtainable items” [source | italics mine]. Interestingly, just as it has done it with so many other areas of our life the Internet has turned

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Foreign Translation Rights for Affiliate Marketing Best Seller Book

My Affiliate Program Management: An Hour a Day remains to be the best-selling affiliate marketing book on the market. It has received stellar reviews both on Amazon US and on Amazon UK, but what is even more important (for the purpose of this post) is that it’s been warmly received

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Merchants With Affiliate Programs, Do Not Neglect That Nexus Tax!

In case you have missed it, two days ago The Atlanta Journal-Constitution has published an interesting piece on Amazon and Georgia affiliate nexus tax. Here’s an excerpt from it: Georgia shoppers at Amazon still aren’t paying sales tax, three weeks after the start of a state law designed to snag

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How to Become an Affiliate Manager: Books, Courses, Training

I have just received the following questions via email: I am looking into the possibility of becoming an affiliate manager.  Where would you suggest I go to get more information?  How does one become an affiliate manager? Since many of my current (and future) blog readers may find the answer

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British Affiliate Marketing Comprises 6% of UK Internet Economy

In the course of 2012 I’ve put together two blog posts on the size of affiliate marketing: one on performance marketing worldwide, and another one on affiliate marketing Russia. Per sources quoted in the former post, in 2011 British affiliates were expected “to drive more than £5bn in e-commerce revenue.”

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Affiliate Management Conference in London: Dates, Call for Speakers

Ladies and Gentlemen, Today, I am thrilled to announce that Affiliate Management Days is coming to Europe! Building on the success of our American conferences (the next of which is set to take place in San Francisco in April of this year), and in strategic partnership with a4uexpo, we are

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Affiliate Summit Pinnacle Awards 2013: Winners and Commentary

Yesterday, at their annual West Coast conference in Las Vegas, Affiliate Summit’s founders Shawn Collins and Missy Ward handed out 2013 Pinnacle Awards, and I couldn’t help but put together a follow-up commentary. This was my third time in a row making the list(s) of finalists, and no, the “third

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