Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Coupon Affiliate Sites: Do (and Can) They Provide Value?

Affiliate Program Management / By / 5 minutes of reading

Last Friday another affiliate-marketing-may-be-dead article has been published. Authored by Jamie Salvatori, founder and owner of Vat19.com (an online store selling unique “curiously awesome” gifts), this Practical eCommerce article started by calling coupon affiliate sites “parasites that should be eliminated from the web” and argued: Coupon and deal websites provide […]

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Affiliate Buzz Previews Affiliate Management Days West 2013

Announcements, General Discussion, Interviews / By / 1 minute of reading

Do you know what is the world’s longest-running podcast dedicated to the affiliate marketing industry? It is James and Arlene Martell’s Affiliate Buzz. Their dynamic radio show is run every Thursday on WebmasterRadio.FM and yesterday I was privileged to be a part of it. James has interviewed me about the

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Glossary of Affiliate Marketing Terms: 40 Common Abbreviations

General Discussion / By / 8 minutes of reading

Whether you are at an affiliate marketing conference, or talking with a prospective affiliate or affiliate managers, it isn’t unusual to hear them operate in/with such terms as “TOS”, “EPC”, “SID” or “AOV.” From generic ones (like the aforementioned four) to more specific ones (like those designating specific affiliate networks, for

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Marketplace Fairness Act (Affiliate Nexus Tax Eliminator) in Congress

Affiliate / Advertising Tax / By / 2 minutes of reading

Currently, nine states have affiliate nexus tax (or as some call them “Amazon tax”) laws in place. These are: Arkansas, California, Connecticut, Georgia, Illinois, New York, North Carolina, Pennsylvania, and Rhode Island. In addition to these, numerous other states (like Indiana, Florida, Minnesota, etc) are considering going the similar route.

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Tips (for Social Media Affiliates) to Get Your Application Approved

Affiliate Program Management, Thoughts for Affiliates / By / 2 minutes of reading

Did you know that Facebook is headquartered in Kingston, Jamaica? Neither did I. But at the first glance the below affiliate application makes it appear just like this: While many affiliate managers and merchants/advertisers are still very cautions about affiliates who use social as their primary method of promotion (and

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Infographic: How Affiliate Marketing Compares to Referral Marketing

General Discussion / By / 1 minute of reading

I myself often use a type of referral marketing [like the ice-cream truck example here] to illustrate what affiliate marketing is, generally, about. However, while there are some similarities, there are also quite a number of differences, and I was pleased to come across an infographic which reflected these. Remember zferral?

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Affiliate Manager Training: Early Bird Registration Ends in 10 Days

Affiliate Program Management, Announcements / By / 2 minutes of reading

Does your affiliate manager need training? Or maybe you, as a merchant who has an affiliate program, could use some affiliate management education — to know what to expect from your affiliate manager. Or there yet another scenario: you don’t have an affiliate program; you’ve heard about affiliate marketing, but

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Indiana and Florida Face Prospects of Affiliate Nexus (Amazon) Tax

Affiliate / Advertising Tax, Affiliate Program Management / By / 2 minutes of reading

In the course of this week, two states have already made moves towards jumping on the “affiliate nexus tax” bandwagon, joining the nine which have ratified such laws in the past few years. Indiana (news of February 4, 2013): Amazon.com and other online-only retailers would have to start collecting Indiana’s

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Statistics on Blog / Content Monetization via Affiliate Links

Affiliate Program Management, Thoughts for Affiliates / By / 2 minutes of reading

An affiliate network owner in a country where affiliate marketing is just developing has reached out to me recently. They are looking to attract more bloggers (and other quality content producers) to affiliate marketing, but with the majority of them monetizing via CPM and CPC models, getting them to switch

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