Whether you are working on setting up a new affiliate program, or are looking at opportunities to optimize the performance of an already existing one, banners are going to be one of the areas to work on. No one wants useless banners. Neither affiliates, nor merchants need these. To help […]
How to Design Effective Affiliate Banner Ads Read More »
I am honored to see my Affiliate Program Management: An Hour a Day book nominated for a Small Business Book of 2013, and especially thrilled to see it in the “Classics” section. It is pretty exciting and encouraging to see a book this niche make such a progress. The voting
Affiliate Management Book Makes the List of Business Classics Read More »
I realize that the week isn’t over yet, but the chances of anything more significant than the below three happening in the remaining hours of the working day are slim enough for me to highlight these three as the most notable news of the week (note that the below order
3 Important Affiliate Marketing News of the Week of March 15, 2013 Read More »
With Performance Marketing Summit and Performance Marketing Insights in New York, the past couple of days have, certainly, been busy… But do you know what will be the only other affiliate marketing conference in the U.S. this Spring? It is also the only conference devoted specifically to affiliate program management
A Must-Attend Conference for Businesses with Affiliate Programs Read More »
I can’t tell you how many times I’ve been asked about the earnings of the world’s top affiliate networks lately. So, I’ve decided to put together a blog post, aggregating the respective data. Unfortunately, not all affiliate networks release their quarterly or annual figures, and some that do, don’t single
2012 Affiliate Network Earnings and Year-over-Year Growth Read More »
Later this afternoon, at inaugural Performance Marketing Insights, there will be a panel devoted to the topic of “Where Should Networks Invest Their Resource in 2013?” Here are my thoughts on the subject: Tracking Tracking, in my opinion, is the key expectation of any affiliate network. Of course, there are
3 Areas Where Affiliate Networks Should Invest Resources #pminyc Read More »
There are two polls (going on at this time) that I’d like to draw your attention to. My Book A week ago I was pleased to learn that my latest book — Affiliate Program Management: An Hour a Day — was nominated for a 2013 Small Business Book Award [see
Vote: My Book and Speaking Proposal for Affiliate Summit East 2013 Read More »
A merchant who is looking at launching an affiliate program, approached us for affiliate management services. Having looked at their website, we’ve recommended fixing the website first. Similarly to this situation, my client’s website could use some serious remodeling. But then they asked me: Do you have a checklist of
15 Tips: How to Create Affiliate-Friendly Websites (Landing Pages) Read More »
<!…of course, the field is “intentionally left blank” there. The clock is ticking, and the “value” for the hours is changing every second. One Show First things first: in case you haven’t heard, there is going to be only one Affiliate Management Days conference in North America in 2013. It
U.S. Affiliate Management Conference Early Bird Ends in __ Hours Read More »
On September 15, 2008 I started a LinkedIn group devoted to affiliate management. In late December 2010, LinkedIn announced the launch of Open Groups, but I chose to keep the “Affiliate Program Management” group a closed, and a diligently-moderated one. Due to the nature of the group, there’s more benefit
Affiliate Management LinkedIn Group: 2,000 Members Milestone Read More »