As I was working on a presentation for one of my upcoming speaking engagements, I had to outline a few short, solid and sobering reasons why every advertiser who has an affiliate program should actively police affiliate activity, or require their affiliate program managers to do so (reporting on it […]
4 Reasons Advertisers Should Police Affiliate Activity Read More »
Did you know that just a week from today the Washington, DC chapter of the American Marketing Association (AMADC) is hosting its first-ever seminar on affiliate marketing? #AMADC‘s next Speaker Series with @eprussakov. Come learn how to reach & close more customers: ow.ly/kkZOy @qorvis — AMADC (@AMADC) April 23, 2013
American Marketing Association DC Hosts Affiliate Marketing Seminar Read More »
If you have not been following the affiliate nexus tax much, this SmallBizTrends article of mine may be a good place to start. Earlier this afternoon I received an email from Rebecca Madigan, the Executive Director at Performance Marketing Association which read: If you’re as crazy about the Affiliate Nexus
US Senate Votes to Move Forward on Online Sales Tax Bill Read More »
As Google Affiliate Network (GAN) is shutting down its operations, many are attempting to “monetize” on this. Affiliate networks are fighting for the attention of GAN advertisers, OPM agencies are extending their compelling migration offers to soon-to-be-former GAN merchants, but one company’s approach really stood out to me. As of
Free Paid Search Monitoring for Google Affiliate Network Merchants Read More »
As you may have heard earlier this week Google has announced that it is retiring its affiliate network [see a good commentary on the likely reasons here]. Thousands of advertisers (from brands like Target, Puma, Jos. A. Bank, Under Armour and other major names to smaller businesses) are now facing
5-Step Cheat Sheet to Migrating Affiliate Program Changing Platforms Read More »
May is going to be a hot month for me. In fact, in the course of the next month I am going to deliver more presentations than I had in course of the whole previous year. I will speak on affiliate marketing in 5 countries (USA, United Kingdom, Russia, Romania,
Geno Prussakov's Speaking Schedule for May 2013 Read More »
Not too long ago, upon a friend’s recommendation, I’ve decided to give a new WordPress plugin a try. It was Super Popup, a neat little tool for creation and management of popups in a blog. I must admit that in five and a half years of blogging, I have never
Popup Generates 69% Less Clicks Than In-Post Ad in Half the Time Read More »
In just a little under 11 days (see counter below for the exact time left) this year’s first Affiliate Management Days conference will kick off in San Francisco, California. [ujicountdown id=”Standard” expire=”2013/04/16 11:30″ hide = “true”]I was honored to see that a co-founder of what is today Google Affiliate Network,
Last Chance to Register for Affiliate Management Days San Fran 2013 Read More »
Whether you call them coupons, vouchers or promo codes, the customer demand for them is hot. The debate around the value of coupon affiliates, however, is even hotter. The dilemma for online merchants may be summarized as follows: Is it even possible to have productive partnerships with coupon affiliates? Some
Affiliate Coupon Code Compliance Guide Developed and Released Read More »
Nearly every week I witness how merchants turning to affiliate marketing in hopes to generate quick referrals through affiliates. However, expecting an affiliate program to quickly boost sales or leads is just wrong. Unlike paid search campaigns, for example, affiliate programs take longer to build and develop. However, once your
Healthy Affiliate Program is Antonymous of Quick Fix Read More »