Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Contribute a Tip – Win a Free Pass to Affiliate Summit East 2013

The closest Affiliate Summit, affiliate marketing industry’s largest conference, is just 10.5 weeks away. After 4 years in New York City, the conference is moving to Philadelphia, where Affiliate Summit East 2013 (ASE13) is set to take place on August 18-20. This will be my 10th Affiliate Summit, and the […]

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Affiliate Recruitment Case Study: How to Find New CJ Publishers

A month ago I blogged about a new structure-based affiliate recruitment tool offered by Commission Junction (CJ) to advertisers who run their affiliate programs on their network. Since then CJ has improved the “Search” function, expanding it to include all affiliates (including new ones) on the network, and not only

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Feedback on Prussakov's 2013 Speaking Appearances in Europe

On Friday (three days ago) I have returned from my busiest speaking week yet. In the course of 4 days I spoke at 5 events in 2 countries: keynoted National Ecommerce Conference in Bucharest, Romania; conducted a 90-minute workshop for advertisers also in Bucharest; held a private seminar in Utrecht,

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St Petersburg Internet Conference 2013: CPA Marketing Track [Video]

Yesterday I’ve had the pleasure of speaking at the 8th annual Санкт-Петербургская Интернет-конфереция (St. Petersburg Internet Conference) in my wife’s hometown of St. Petersburg, Russia. The last (which was also the first) time when I spoke in Russia’s Northern Capital was exactly two years ago when I presented at the

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First-Hand Feedback on Affiliate Management Days London 2013

While we are still processing feedback forms, there is already plenty of first-hand feedback on Europe’s first affiliate management conference. We’ve had an amazing one in London five days ago, and the pictures I shot during Day 1 have already been uploaded to Facebook. Here are also some of the

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3 European Affiliate Marketing Conferences to Attend: May-July 2013

Whether you are already doing business in Europe, or just contemplating entering a European market, there are three must-attend conferences that are coming up between May and July 2013. I recommend you seriously look into attending at least one of these: May 15-16, 2013 — Affiliate Management Days (London, UK)

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U.S. Senate Passes Internet Sales Tax Bill. House Vote Up Next

Yesterday a major news came from the Capitol Hill: the U.S. Senate has passed the Marketplace Fairness Act. The Washington Post reported: The Senate passed the bill by a vote of 69 to 27, getting support from Republicans and Democrats alike. But opposition from some conservatives who view it as

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Commission Junction (CJ) Launches Affiliate Recruitment Tool (Beta)

One of the world’s major affiliate networks, Commission Junction (CJ), has launched an internal affiliate recruitment tool. If you are a CJ advertiser, you may now find it by going to “Manage Publishers” tab, and proceeding to “Publisher Recruitment (beta)” sub-tab: The two tabs to the left of this newest

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4 Things to Learn from Amazon.com Mother's Day Affiliate Newsletter

The day before yesterday (on April 30) U.S. Amazon Associates (aka Amazon.com affiliates) have received a newsletter. Here’s a screenshot of the larger part of it: I believe there are five things that every advertiser (with an affiliate program) and affiliate manager can learn from this one: 1. Subject Line:

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Pan-European Affiliate Management Conference Just Two Weeks Away

Did you know that the inaugural European Affiliate Management Days (AM Days) conference is just two weeks away? Here are the details in brief: Location: London, UK Dates: May 15-16, 2013 Venue: Chelsea Football Club conference facility Details: co-located with SMX London | in strategic partnership with a4uexpo | targeting

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