Per Forrester Research “the biggest opportunity for eCommerce growth lies in Italy and Spain” [source]. While in 2012 Spanish eCommerce accounted only for 4.1% of country’s total retail [source], we are still talking a market of more than $20 billion, set to exceed $30 billion by 2016 [source]. With under […]
Prussakov to Keynote Performance Marketing Day 2013 (Madrid, Spain) Read More »
Earlier this week, my friend Bryan Eisenberg Tweeted a link to a ClickZ article he authored a year ago, the gist of which may be boiled down to this quote: If you just set it and forget it you can also kiss your money goodbye. He started talking about paid
Successful Affiliate Marketing is Always Proactive Read More »
After two successful U.S. conferences in 2012, great shows in San Francisco and London in 2013, I am thrilled to announce that we are already working on bringing you our 2014 shows, the first of which is going to be held in California. Yes, as is already traditional, we are
2014 Affiliate Management Conference: Save the Date, Apply to Speak Read More »
Yesterday afternoon the Executive Director of the Performance Marketing Association (PMA), Rebecca Madigan, has emailed out an important “PMA Alert.” Right at the outset of it she got to the key point, writing: In a dramatic move, Amazon and Overstock have filed an application to petition the US Supreme Court
Amazon, Overstock Appeal to US Supreme Court Over NY Affiliate Tax Read More »
With Affiliate Summit East 2013 coming up in just four weeks, today I am thrilled to announce the two winners of the free passes that anyone could win by contributing a conversion optimization tip in the course of 44 days. We’ve received 5 really thoughtful contributions, and I’m glad I
The Winners of the Free Affiliate Summit Passes Are… Read More »
An interesting question came to me from a student who is working on a thesis where he compares affiliate marketing to (direct) social media marketing. He wrote: I am trying to find what will be the average cost of recruiting an affiliate (general) and what are the costs for keeping
Cost of Recruiting Affiliates vs "Retaining" Them Read More »
The summer of 2013 isn’t even at its equator, but we already have sad news from as many as three new states. The newest ones that have passed affiliate nexus tax laws or shall we christen them “The Three Ms”? are Missouri [less than a week ago], Maine [more here],
Maine, Minnesota and Missouri Jump on the Affiliate Tax Bandwagon Read More »
Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a
Surprising Example of (Toolbar) Affiliate Transparency Read More »
A year ago IAB UK released an updated Ethical Merchant Charter, a document that “offers guidance on how merchants can strengthen their relationships with affiliates through increased transparency. The Charter primarily focused on increasing “the knowledge of merchants by outlining to them that they need to treat publishers as partners.”
In Affiliate-Merchant Relationships Transparency Goes a Long Way Read More »