Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Affiliate Management Days Super Early Bird Rate: As Good as It Gets

There is only one conference in the world that focuses specifically on affiliate program management questions, issues, and challenges. It is the Affiliate Management Days conference that I started in early 2012. Since then we have already had 4 conferences: two in San Francisco, one in Fort Lauderdale, and one in […]

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Affiliate Summit West 2014: Interview & Your Chance to Win Free Pass

On January 13, 2014, I will be presenting at Affiliate Summit West 2014 in Las Vegas, Nevada. This will be my 10th time speaking at Affiliate Summits, and I’m excited that this one will be in my favorite format — a solo presentation. I will dissect the ways to find

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Do Affiliates Drive $230 Billion in Sales to Top 1000 US e-Retailers?

Have you heard of the Internet Retailer’s new Top Tech 2014 Guide yet? This is an eBook based on their 2012 research of “the leading solutions providers to America’s top 1,000 retailers.” Among the providers analyzed they also looked into “affiliate marketing vendors” used by North America’s leading 1,000 e-retailers.

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What Google's Top Affiliate Management-Related Search Queries Tell

Autocomplete is a function “built into Google Search designed to make searching faster and easier.” It “predicts and displays queries to choose from. The search queries that you see as part of Autocomplete are a reflection of the search activity of users.” [source] Try typing in “affiliate management” and Google

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Commission Junction Introduces New Affiliate Tool: Product Widgets

Commission Junction affiliates will now notice a new tab in their “Account Manager” interface — one devoted to “Widgets.” Amazon has had these forever. Some other affiliate networks have been offering similar tools for a while too (e.g.: ShareASale’s Make-a-Page tool), and now Commission Junction is enabling affiliates with a

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3 Free Email Verification Tools for Affiliate and Link Outreach

Whether you are working on link building or affiliate recruitment, you want to know if the recipient’s email address is intact before sending out that message of yours. After all, unless one has valid contact information at hand, how can he expect to make the contact? There are numerous email

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Top 20 Affiliate Marketing Influencers: How Much Twitter Owes Them

TIME has come up with a fun calculator to estimate “how much money Twitter owes you” (hat tip to Bryan Eisenberg for Tweeting about it). Basically, they divided Twitter‘s $24.9 billion value by the number of daily Tweets (circa 200 billion), arriving at 12.45 cents “per daily eyeball on the

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If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by

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GeoRiot as Solution for International Affiliate Marketing. Interview

I have recently learned of an interesting solution for affiliate marketers that work with worldwide traffic, and are interested in routing their visitors to country-specific storefronts of the same merchant. This particular tool allows them to do it with a single “globally-aware” affiliate link. The solution has been invented by

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