Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

May (or Shall) an Affiliate Promote Multiple Same Niche Merchants?

Not only you may, but must… But first things first: As we are reaching out to publishers who cater to our client’s target market and have the potential of monetizing their websites through SelfMadeTravelAgent.com affiliate program, we’ve encountered a number of very similar replies within a pretty short period of […]

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3 Underused Ways to Improve Affiliate Program Visibility on Network

When asked about the avenues via which they like to find out about new affiliate programs, affiliates repeatedly point to affiliate network websites (and network-based directories) as one of their preferred methods of what I call “passive affiliate recruitment” (i.e. when they find you, as opposed to you reaching out to

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When You Say "Affiliate" Top Social Networking Platforms Think…

When I post something on a social networking website (Google+, LinkedIn, Facebook, or Twitter) if I refer to a specific business or person, I always try to “tag” their name. …wherever possible, I should add. Sometimes it is easy, sometimes not. Having seen some surprising results in the past few

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Knowing Deadlines Saves You Money on Affiliate Management Knowledge

Whether you have just launched an affiliate program, need affiliate management training for your team, or are already savvy enough to go way beyond the basics, knowing certain deadlines can save you significant amounts of money. There are two affiliate management conferences coming up in the Spring of 2014: one

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How Rogue Affiliates Use Fiverr To Swindle Pay-Per-Lead Programs

Let me start by saying that Fiverr is a great platform used by multiple upright affiliate marketers on a multitude of reasons. Some are finding affordable help (copywriters, web designers, coders, video production services, etc), others are earning money with Fiverr’s own affiliate program, but the group to which I

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2014 Affiliate Marketing Conferences and Must-Attend Events

While there has been no lack of affiliate marketing conferences and events taking place every year, in 2013 their number expanded with quite a few new events added globally. I have been putting together (and constantly updating) lists of affiliate marketing conferences since 2009 and I can confidently say that

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12 Tools and Tips on How to Find, Attract and Recruit Affiliates

Two weeks ago I started a contest asking you to submit “some of the more innovative and effective ways to find affiliates, reach out to them, or convince them to sign up with affiliate programs.” The prizes at stake were 2 passes to the upcoming Affiliate Summit West 2014 (where

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