Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

5 Noteworthy Affiliate Management News of March 2014

Yes, we are only about one-third into March, but there are already some notable news to report. Much is happening in the overall affiliate marketing sphere, but today I’d like to draw your attention to five news that relate specifically to affiliate managers and advertisers/merchants that reply on affiliate programs […]

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Is Poor Backlink Strategy Damaging Your Brand?

[The purpose of this post is to demonstrate a poor backlink “strategy” without bringing any particular brand into the spotlight. Therefore, all sensitive information is omitted.] Twelve days ago I received the following email: I am contacting on behalf of [hosting company’s name here] and firstly would like to thank

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When Affiliates Disguise Behind Sub-Affiliate Networks and Platforms

An interesting situation was described to me by a merchant/advertiser the other day. They run an affiliate program where a specific type of affiliates is being paid lower-than-default commissions. However, there are ways for these affiliates to disguise themselves in order to receive the full commission. Challenge Affiliates who (due

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Pre-Conference Survey Reveals Top 3 AM Days Sessions to Attend

Exactly one month before the U.S. Affiliate Management Days 2014 show, I’ve decided to poll speakers asking them to pick 3 sessions they want to attend, or are looking at attending. Today I bring you their responses (with special thanks to those who have provided additional comments/rationale as to why

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3 Types of Affiliate Marketing Conferences and How To Leverage Them

Not all affiliate marketing conferences are created equal. No, not in the “quality” or even the “quantity” sense of the word. “Equal” as in “identical” or “same in nature.” If you carefully look through the list of the 2014 industry conferences to consider attending, you will notice that all of

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Affiliate Summit West 2014 Feedback on a Top-Attended Session

My most recent Affiliate Summit speaking appearance also happened to be my 10th time speaking at the show, and I have just received some encouraging feedback [quite in line with ASE11, ASW12, and other feedback I’ve been receiving]: As Tweeted earlier, I only wish more of the attendees turned in

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Five Reasons You Must Attend Affiliate Management Days Conference

Today is the last day of the (already extended) Early Bird registration period for Affiliate Management Days SF 2014. Combining the Early Bird rates with this coupon you will save nearly $740.00 on your pass. But why should you even care to attend this event? Even with this discount! Let

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Core Responsibilities of an Affiliate Program Manager

Just as any serious marketing campaign, your affiliate program must be managed. But what should you expect from your affiliate manager? What key responsibilities should you hold them accountable for (expecting their detailed reporting on these in their recurring reports)? Regardless of whether you are trying to find a “job

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First-Ever Affiliate Management Workshop by Award-Winning Author

In the course of the past eight years I have authored four books. Three of them were on affiliate marketing; while the two most popular ones — A Practical Guide to Affiliate Marketing and Affiliate Program Management: An Hour a Day — were on affiliate program management. Not many people know it, and

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