In the course of 25 days (starting from this post) anyone could enter for their chance to win a pass to the upcoming Affiliate Summit West 2015. The question was simple: Fill in the blank… “Prussakov’s Las Vegas 2015 Affiliate Summit speaking appearance will be his __ time speaking at this show.” […]
Affiliate Summit Passes Drawn from a Christmas Stocking Read More »
On January 19, 2015 I will be speaking at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This will not be my first time speaking at this conference. In fact, Affiliate Summit holds the record as the conference at which I have presented the most. Affiliate Summit Videos Below
Affiliate Summit Videos and Contest to Win #ASW15 Passes Read More »
Semantic discord – situation where two (or more) parties are misaligned on definitions of key terms which formulate a concept. I am an active user of Google Alerts and a number of other tools for online content monitoring. One of the key phases that I monitor daily is “affiliate marketing”
Affiliate Marketing? Don't Get Tangled Up in Definitions! Read More »
Google has had a love–hate relationship with affiliates since the dawn of affiliate marketing [some of which is reflected in/on this SEObook’s infographic on how Google views affiliate marketers]. Just a few months ago (on January 27, 2014 to be exact) that they put something in “web ink” too — by publishing a
Google, Affiliates, and Two Facets of Value Read More »
The Small Business Influencer Awards honor companies, organizations, vendors, apps and people who have made a significant impact on the North American small business market. [more here] I was already nominated for a similar award a couple of times. In 2012, and in 2011 when my work/contribution got a nod via an
If Geno Prussakov Influenced Your Small Business, Vote Here Read More »
A few weeks ago I spoke at Affiliate Summit in New York. This was my eleventh time speaking at Affiliate Summits and, as always, I had a blast. Apparently, the audience had a good time as well. According to the conference’s statistics my 5 Foundational Pillars of Affiliate Program’s Success session
Affiliate Summit East 2014: Geno Prussakov Speaker Feedback Read More »
Affiliate managers focus on affiliate recruitment, and then sweat over affiliate activation; but do you realize that when you, finally, get affiliates to put up your links on their website(s) your conversion is then under scrutiny — their extremely critical scrutiny? There are very few affiliate programs that I promote
Are You Losing Active Affiliates Over Non-Converting Clicks? Read More »
Earlier this month in her FeedFront Magazine article entitled Six Essentials of Creative From Advertisers, a good friend and a fellow affiliate marketer, Kim Salvino, has mentioned something that has inspired this post. She underscored the importance of diversifying your creative inventory, and not only in terms of shapes and
Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc Read More »
Earlier this month The Wall Street Journal published an interesting article where Miriam Gottfried drew an analogy between a coupon affiliate and a sandwich shop assistant compensated on performance basis. Here’s how the reporter’s illustration went: Imagine you own a sandwich shop and want to bring in new customers. You
RetailMeNot, Wall Street Journal, Thoughts on Coupon Affiliates Read More »
So… the time has come for me to announce the winners of the contest for Affiliate Summit East 2014 passes. We’ve received really thoughtful comments from every entrant (for which I sincerely thank every one of those who took the time to submit them) and instead of picking the winners
And the Winners of Affiliate Summit East 2014 Passes Are… Read More »