In one of “The Future of Performance Marketing” sessions at the Affiliate Summit today, Larry Adams, the product manager for affiliate marketing for the Google Affiliate Network (formerly DoubleClick Performics), has brough up an interesting observation. He has mentioned that upon analyzing statistics, they have discovered that a vast majority of affiliates on […]
Google AdSense vs Affiliate Links – Go For The Meat! Read More »
I have mentioned this in my presentation at the Affiliate Summit today, but let me reiterate it here again. I believe that there is no such thing as “affiliate management”. If such a phrase (and moreover, such an approach) exists in your organization/team, it’s time to get rid of it!
No Such Thing As Affiliate Management Read More »
Affiliate Summit West 2009 is starting tomorrow. I am arriving into Vegas in the morning, and have just enough time to quickly set up my Meet Market table, and rush to the “Advanced Approaches to Affiliate Recruiting, Training & Management” dual presentation we are doing with Heather Paulson [details here].
Affiliate Summit West 2009 – My Expectations Read More »
Yesterday’s “A Case for Inspirational Leadership” blog post by Roshan Thomas did my heart good. Even though “inspirational leadership” normally has a slighly different undertone, posts like his motivate us all to become better leaders, thereby creating a healthier and happier working environments for those that we are called to lead.
Inspirational Leadership and Affiliate Program Management Read More »
In a recent podcast interview, Jim Kukral has referred to an interesting observation. He said that people go online either (i) to solve a problem, or (ii) to be entertained. Don’t you love it when someone finally systematizes it for you? Especially when it so eloquently summarizes your own experience!
Types of Affiliate Websites: Problem-Solving, Entertaining, or Both Read More »
Nearly every prospective client that calls me – be it a small one-man-show business that has just started a website, or a large corporation with years-long online presence – asks the same question: “How many affiliates will you recruit for us; and how quickly?” The desire behind the question is clear. The belief is that the
The "How Many Affiliates Will You Recruit" Question Read More »
When the whole “twitterdom” is twittering about it, and hundreds of bloggers are writing about it, I simply cannot remain silent, and would like to chime in with my perspective on the situation. Between the phishing attacks over the weekend, and today’s hacking of FoxNews’ Twitter account, followed by a hack of Britney
Twitter. Is There a Crisis Preparedness Plan? Read More »
Jeremy Schoemaker’s recent post which included definitions of what super affiliates are, with its link back to his September Twitter poll on the same topic, encouraged me to entertain the question of super affiliate definition in my own blog. As an affiliate program manager, I would define super affiliates in
Super Affiliate – My Definition Read More »
Today is the first day of the new year, and I wish 2009 to be a Happy New Year for you, your family, and your business. Today is also the birthday of Betsy Ross, the legendary maker of the first American flag, one designed during the American Revolution, and one
Affiliate Marketing Needs a New Beginning Read More »
Maharashtra is a state located on the Arabian coast of India, covering an area of 307,731 km2 (118,816 sq mi) or 9.84% of the total geographical area of India. [source] Its capital is Mumbai (Bombay) – the largest city in India, which is also rightly considered the country economic capital. Besides
Spammy Affiliate Applications Read More »