Doesn’t the title of this post sound like a diagnosis? That’s only because it is one — one that I have frequently made upon analyzing the reasons for growth stagnation in affiliate programs across different verticals. A syndrome is defined as a combination of symptoms that helps one make a […]
Your Affiliate Program Has a Limited Potential Syndrome Read More »
Affiliate Summit is the largest affiliate marketing conference available. The next one is going to be held between 9 and 11 August 2009 in New York City. These conferences are great to attend, and while the ones on the West Coast generally attract more attendees, the East Coast ones have
Affiliate Summit East 2009: Growth and Coupon to Register Read More »
A poll was posted at ABestWeb today where one of the affiliates is asking other affiliates to express their opinion on whether ShareASale, an affiliate network known to stand up for affiliates’ interests, should start allowing affiliates to use downloadable toolbars in their marketing. The question stems from this post
Toolbars in Affiliate Marketing Read More »
I’ve been reading the current issue of the Search Marketing Standard magazine, and the article by Laura Callow draw my attention. She wrote on why PPC marketing is recession-proof, and the 5 reasons for her conclusion were: (i) the growth of end user exposure Internet and use of search engines,
Recession-Proof Affiliate Marketing Read More »
Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low-quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the
Incentive or Loyalty Affiliates – Definition and Specifics Read More »
In addition to the Affiliate Census that is currently being held by eConsultancy, there is another industry survey being run at this time — the AffStat Affiliate Marketing Report. During the previous years, AffStat reports focused on affiliate programs, and surveyed affiliate program managers. The 2009 AffStat survey is different.
AffStat 2009 Affiliate Marketing Survey Read More »
Let me start with a story, a true story. I hosted a table at the last Affiliate Summit’s Meet Market. Meet Markets are networking events held for the purpose of affiliates, merchants, affiliate networks, outsourced affiliate program managers, and other agencies to “meet-and-greet” each other during the first day of
ShopAtHome.com or How Affiliate Marketing Gets Hurt Read More »
There have been questions coming from affiliates regarding the new Internet Explorer’s ( IE8 ) InPrivate Browsing function and its possible negative effect on affiliate marketing. InPrivate Browsing essentially allows the web user to surf the web in the “incognito mode” or leaving no entries in the browser history, no
Will IE8 InPrivate Browsing Hurt Affiliate Marketing? Read More »
One of the websites that I own is hosted with Globat. I wanted to switch its hosting, but didn’t have the time to move over to another host in time before my yearly renewal, and got charged for another year. I thought: “Okay. I’ll know better next year” and entered
Globat, Opt-Out E-mails, Shady Marketing and Abused Trust Read More »
Let’s look at this marketing initiative from one online marketer’s point of view — mine. Earlier this week I have received received a letter which started liked this: The Pluses Being an online marketer, the first thing that I have noticed was, of course, that URL with my name in
Toyota Stimulus Program Letter: "Pluses and Minuses" Read More »