Much has been written about customer profiling, and the technique has been widely used for precision targeting in both online and offline marketing. Affiliate profiling is something I haven’t seen explicitly mentioned anywhere, but I am positive that many affiliate managers use this technique. Simply because it’s effective. Just as […]
Affiliate Profiling Proving to be an Effective Technique Read More »
A few days ago I felt weakness, headache, eye ache, and a few other symptoms of falling sick. At first I thought that I had caught a bug from my daughter (she had been a little “under the weather” after her first few days in preschool). Then it looked more
A Case of Fatigue or What Little Rest Will Do to You Read More »
The Valentine’s Day is tomorrow, and it’s time to start re-focusing your holiday shopping campaigns with the next holiday in mind. But which one is the next big one? Some would say, St. Patrick’s Day (March 17, 2009). Others would say that it’s Easter (which in 2009 falls on April
Get Ready for Mother's Days. There Are Two in March! Read More »
I have been thinking of why the discussion on the unethical practices of some loyalty affiliates has been going the way it’s been going (in circles), and it looks like there are two reasons for it (i) failure to communicate clearly at the very outset, and (ii) unwillingness to digest
Lack of Clear Communication Creates Resistance Read More »
Earlier today LinkShare’s Senior Vice President, Kelli Beougher, announced in the affiliate network’s official blog that due to “a few mutual differences” that cannot be overcome, “LinkShare has resigned as Overstock.com’s affiliate network provider.” [source] No further explanation has been given, and the real causes of this breakup remain unclear.
Overstock Affiliate Program No Longer With LinkShare Read More »
Today I have had a privilege of reviewing Econsultancy.com’s all-new UK Affiliate Census 2009 report, and also an unfinished copy of the US one that is also coming out shortly. You will be able to get full versions of both of these reports at this page (membership with Econsultancy required).
UK Affiliate Census 2009 is Out. US One Coming Too… Read More »
If you are an advertiser or an affiliate that markets to modern moms, the recently released “Digital Mom” Report is a must-read for you! The publication was put together by Razorfish and CafeMom, and it is chock-full of useful data on how moms utilize and engage with the channels that
Marketing to Moms in the Web 2.0 Age Read More »
Today has been an absolutely beautiful day in Northern Virginia. The temperature went up as high as 64°F (18°C). The sun was shining, the little breeze was there… and I decided to go to a local trout stocked lake to fish. I didn’t catch anything today, but this doesn’t upset
Are You Getting Enough Fresh Air? I'm Not. Read More »
Some merchants are just too busy (or is it too lazy?) to do affiliate marketing the right way. From the setup of their affiliate program [see my yesterday’s post] throughout the very life of it, some merchants just refuse to pay attention to important things… And, at the end of
Merchants Too Busy To Do It The Right Way Read More »
Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came
Merchant Naivete or Common Problems of Affiliate Programs Read More »