Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Heads Up, California Affiliates: Online Sales Tax Proposed

Yesterday, a friend and a known advocate of the affiliate marketing industry, Melanie Seery, posted an alert about California considering a sales tax similar to the one that got passed in New York last year. Melanie wrote: California Affiliates had better get prepared, California Assembly Bill 178, co-authored by Charles […]

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When Affiliate Marketing is Being Misrepresented

I am tired of seeing the affiliate marketing industry being misrepresented as just another one of those get-rich-quick schemes! Hundreds, if not thousands, of websites are full of promises of helping you turn in a quick buck if only you buy their eBook or, even, join their affiliate program. Twitter

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Problem Created by Leader or Lesson from Russian History

The first American to win the Nobel Prize was Theodore Roosevelt. He was awarded this prestigious prize in 1906 for his instrumental participation in the diplomatic negotiations that preceded the peace Treaty of Portsmouth after one of the most pitiful Russian wars — the one against Japan in 1904-05. The

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Trustworthiness of Affiliate Reviews

I’ve been following the responses to Jangro’s “Damn Marketers. Affiliate Links in Twitter” post with great interest. Today Scott has asked a semi-rethoric question: “Isn’t it really that opinions and recommendations are suspect if there’s money involved?” Websites providing hosting reviews are the first ones that come to my mind.

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