If you are a paid search affiliate who earns money via DTM linking*, you have noticed the following alert in your Google AdWords account lately: *For those not familiar with the lingo, in affiliate marketing “DTM linking” stands for direct-to-merchant linking of an affiliate’s paid search ad whereby the affiliate’s […]
Google AdWords Upgraded URLs and DTM Affiliate Links Read More »
Every week I receive emails and calls from people that have read my books, watched my video course, or heard me present at a conference. After an introductory line of thanking me for my work, the larger part of most of these messages is about finding answers to their immediate questions,
Free Affiliate Marketing Consulting in Berlin, Germany Read More »
On May 29, 2015 the Federal Trade Commission issued a new Frequently Asked Questions update to its 2009 Guides Concerning Use of Endorsements and Testimonials in Advertising. One of the key areas they sought to address was the subject of wording or how exactly the disclosures are expected to be
FTC Updates Guidance on Disclosures of Affiliate Links Read More »
On July 8, 2014 I published a series of twenty-seven video lessons on affiliate marketing. The course was created for aspiring affiliates. It was professionally shot and is being hosted/sold by Lynda.com. In under nine months this video course educated nearly 6,000 people from 116 countries. Earlier this year, my “Affiliate Marketing Fundamentals”
Vote for Affiliate Marketing Course as Resource of the Year Read More »
Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale
Affiliate Program's Performance is Everybody's Business! Read More »
In case you haven’t heard about it yet, earlier this month Pinterest decided to ban all affiliate links notifying select “power pinners” to re-focus their monetization elsewhere. There is a lot of good coverage of (and opinions on) this situation around the web. The goal of my today’s post is to see what affiliates
3 Lessons for Affiliates to Learn from the Pinterest Ban Read More »
I am sure you have seen more than one of these over the years and, quite possibly, contemplated starting a one-product ecommerce website of your own, or… already have one. From digital products to gadgets of all sorts, and from single service offers to simply one type of product sold on one given
Single Product eCommerce Websites and Affiliate Marketing Read More »
Last month I spoke at the world’s largest affiliate marketing conference, Affiliate Summit, in Las Vegas, Nevada. This was my twelfth time speaking at this great show, and, based on the reviews, it’s been one of the most successful speeches of mine. My presentation on the “55 Must-Haves in Every Affiliate Manager’s Toolbox” was
Affiliate Summit West 2015 Reviews of Prussakov Session Read More »
<![Looking for an updated list? The 2016 Calendar of Events may be found here] With the year 2015 just beginning, it is a good time to put together my newest list of affiliate marketing conferences, conventions, workshops, and other events not to miss in 2015. This is my seventh time putting together
2015 Affiliate Marketing Conferences and Events Not to Miss Read More »
. It is December 31, and on the last day of 2014 I can think of no better topic to blog about than review the year that is coming to an end, outlining the key trends we have witnessed in the course of the year. The following five stood out most prominently for
2014 Affiliate Marketing Year in Review: 5 Key Trends Read More »