Paraphrasing Seth Godin’s points on what people are looking for when they are visiting social websites, we would arrive at the following list: Finding like-minded people Communicating and socializing Building own popularity Staying on top of news Entertaining oneself and “making noise” Satisfaction of the above needs will build up […]
Five Pillars of Social Website's Success Read More »
To answer this question we need to briefly look into the expenses involved in (a) setting up and (b) running an affiliate program. On the program setup stage, you will have to choose whether to go with an affiliate network (prices and comparison here), or an in-house affiliate program software
Can Small Businesses Afford Affiliate Marketing? Read More »
Since the time I’ve blogged about the implications of the CA Bill AB 178 for affiliates, Melanie Seery posted the following two news: (i) Connecticut’s bill was approved in the Join Finance Committee, and (ii) North Carolina is now also looking in the same direction. Regarding Connecticut Melanie wrote: The
Connecticut SB 806 Bill Approved. North Carolina Next? Read More »
Numerous concerned affiliates have been e-mailing me about the California online sales tax bill AB 178 asking for a concise clarification of what this situation really means for affiliates. I believe we should be looking at two sets of implications here: (a) the immediate (state-specific), and (b) the wider (nationally-spread)
Meaning of CA Bill AB 178 for Affiliates Read More »
I have just found out that Shawn has uploaded the podcast of the full “Advanced Approaches to Affiliate Recruiting, Training & Management” [originally announced here] we did with Heather Paulson at Affiliate Summit West 2009. Thank you, Shawn. You may listen to the full session on this GeekCast.fm’s page.
Recording of "Advanced Approaches" ASW09 Session Read More »
One of my blog readers has e-mailed me a question about what commission to offer when launching an affiliate program. It is a good question. Therefore I have have decided to reply in a blog post. Truth be told, I have already addressed this question in detail in my A
What Affiliate Commission to Offer? Read More »
If you’re an affiliate, and you are not yet blogging — you’re missing out! You are missing out, because you are not utilizing one of the best methods of driving targeted (or even niche) traffic to your website. Pick a topic you’re passionate and knowledgeable about, and start a blog
Blog — Best Friend of An Affiliate Read More »
Over the past week I have conducted a poll, where I have asked online marketers about their alcohol consumption. Here are the results so far: I would prefer not to comment much on this one, but let you make your own conclusions (by the way, if you haven’t voted on
How Much Alcohol Do Online Marketers Consume? Read More »
Following the example of the state of New York, in late January of this year Minnesota introduced their bill S.F. No. 282 proposing to collect tax on “sales to customers located in the state who were referred to the retailer by all residents” of the state. So, in addition to
Minnesota Looks in Direction of Affiliate Sales Tax Read More »
I’ve had the following conversation with a client today (“M” stands for “merchant”, while “G” for “Geno”): M.: When we have a new affiliate signing up and putting our banner on their web site, I get credit for it with the search engines as a one-way link, correct? G.: No,
Do Affiliate Links Help Merchants With SEO? Read More »