I have come across a blog post where the author states that “discount vouchers will destroy affiliate marketing” because consumers look for discount coupons “at the point of sale” and “not while researching retailers.” To support the claim (at least partially) the Father of Advertising, David Ogilvy, is quoted, who […]
Will Coupons Destroy or Save Affiliate Marketing? Read More »
There are different ways to interpret what has happened earlier today in the country of my birth, and the land where I spent the first 20 years of my life, Europe’s poorest country, the Republic of Moldova. Motivated by the allegedly falsified win of the Communist Party in the parliamentary
Moldova – My Restless Homeland Read More »
Amazon has announced earlier today that they starting from May 1 2009 they are prohibiting affiliates from engaging in direct-to-merchant (DTM) paid search campaigns. The exact wording of the letter is as follows: After careful review of how we are investing our advertising resources, we have made the decision to
Amazon Prohibits Affiliates from DTM PPC Read More »
First of all, what is microblogging? About.com defines it as follows: Microblogging refers to the posting of very short updates about oneself. It is in contrast to long-form blogging, where there are usually at least a few hundred words. Instead of posting a message on their regular blog, people who
To Microblog or Not To Microblog? Read More »
Almost a month ago I stated that the ultimate goal of every affiliate manager should be in making his/her affiliate intrinsically motivated [see the full post here]. I’ve been reading more about motivating people, specifically in culturally diverse contexts (and the affiliate marketing context is certainly a good example of
Managing Culturally Diverse Affiliates Read More »
Following New York, California, Minnesota, Tennessee, Hawaii, Connecticut and North Carolina, Maryland now considers the “Amazon tax” as well. Gazette.net wrote earlier today: A proposal to tax certain online sales in Maryland has drawn the wrath of some Internet retailers and business organizations, while attracting support from Senate President Thomas
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In his Organisational Behaviour and Analysis: An Integrated Approach, Derek Rollinson points to the importance of looking at the leader-follower relationship through the prism of “reciprocal causality.” This concept presupposes that in healthy leader-follower interaction the influence between leaders and followers happens simultaneously, reciprocally, and continuously. Ignoring, or neglecting, the
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When setting up an affiliate program, the question of cookie life inevitably comes up. Affiliate cookie life is the time span that starts with the consumer’s click on the affiliate link and ends on the day beyond which you, as a merchant, do not wish to remunerate the affiliate for
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It seems that mobile is both one of the less crowded affiliate marketing arenas, yet one of the fastest developing ones out there. The total number of mobile Internet users in the U.S. has grown from an average of 10,821 unique users a day in January 2008 to 22,369 a
Mobile Affiliate Marketing: Are You In? Read More »
I certainly do my sit-ups too, but throughout the work day I keep the following two rules (that help me stay in shape, and keep moving even while working predominantly under sedentary conditions: Squats Regardless of the fact that most of my work is done in front of a computer
Squats and Push-ups Keep Me in Shape Read More »