No month passes without me returning to the question of coupons and how they do/may affect merchants’ brands. Not too long ago, a colleague of mine, Chris Bishop of 7thingsmedia, addressed this very question in an excellent post on how to “protect [a] brand whilst competing on price and protecting […]
Using Online Coupons Without Compromising Brands Read More »
When comparing leadership with management, it is essential to understand that they are not mutually exclusive. In his Leadership: Theory and Practice Peter Northouse pointed out that they are similar in many ways. Both leadership and management involve influence, working with people, concern about effective goal accomplishment, and other shared
20 Differences Between Management & Leadership Read More »
Today I would like to talk about the most common mistakes that new affiliate program manages make. I came up with a list of 7 such mistakes: Mistake #1: Believing their job is to manage affiliates. This mistake is by far the most frequently repeated one by new affiliate program
Common Mistakes of New Affiliate Program Managers Read More »
At the end of April 2009, the European Interactive Advertising Association (EIAA) has published their “EIAA Marketers’ Internet Ad Barometer” report, which provided some encouraging news for European online marketers. Some of the key findings of the study were: Advertisers will continue to increase investment in online marketing despite current
More European Advertisers Consider Affiliate Marketing Read More »
This is the question which every merchant who gets into affiliate marketing has to answer at some point. I have seen merchants perceive coupons and promos as variables that make one look “like a discount shop”, bringing the brand value down and hurting the image of the company. I disagree
To Coupon Or Not To Coupon? Read More »
Not too long ago I wrote about the common mistakes merchants make while creating affiliate banners. Today I would like to outline the 7 most common mistakes that merchants make while putting together affiliate coupons. 1. No Landing Pages Coupon landing pages are commonly overlooked by merchants. When the traffic
7 Common Affiliate Coupon Mistakes Merchants Make Read More »
There is some good news for affiliates who are already using different types of media, and something to think about for those that are not yet incorporating media in their marketing strategies. TNS Media Intelligence studies (as quoted by eMarketer.com two days ago) show that people’s hearts and minds are
Affiliate Strategies Should Incorporate Media Read More »
A blogger has e-mailed me seeking advice on affiliate programs that work best on blogs. In scenarios involving blogs the choice of the affiliate programs to partner with should not be based on the means of promotion (banner/ad placements on blogs), but rather on the topical match between the blog
Affiliate Programs for Blogs & Bloggers Read More »
A frequent reader of my blog has e-mailed me a question which I would like to address today. He wrote: For an affiliate program to be deemed successful, what percentage of overall company sales should it be doing. From previous experiences and talks with other AM’s, it’s my understanding that
What Percentage of Sales Can An Affiliate Program Bring? Read More »
I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i)
5 Common Problems in Affiliate Program Descriptions Read More »