Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

Why All Amazon Affiliates Must Consider Add-To-Cart Buttons

Earlier this week I spoke at Pubcon conference in Las Vegas. The topic of my presentation was Affiliate Marketing 2015. Among other things highlighted in my speech, I applauded Amazon for fairly treating those affiliates who appear to influence conversions the most — by driving the prospect to, actually, place an item […]

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Top Affiliate Program Categories on 6 U.S. Affiliate Networks

Following up on my previous post (where I summarized my findings on the top affiliate niches based on a research we’ve conducted across six U.S. affiliate networks), today I am bringing you detailed breakdowns of the categories into which the top affiliate programs fall on each of the analyzed networks. Together with

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Analysis of 550 Best Affiliate Programs Reveals Top 20 Niches

Among questions most frequently asked about affiliate marketing, queries about “hot niches” and “best affiliate programs” always abound. There are various ways to reflect an affiliate program’s comparative ‘bestness’. CJ by Conversant utilizes a 5-bar scale, ShareASale places their top advertisers into a Top 100 PowerRank, Affiliate Window scores merchants according to their AWin Index. In some instances we enjoy

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FMTC Rolls Out a Much-Needed Data Feed Cleanup Tool

Data feed — a file (.CSV, .XML, .XLS or any other type) that lists a merchant’s product information which merchants provide to affiliates enabling them to feature the merchant’s products right on affiliate-built websites [more here]. Cleanup — the act or process of cleaning up [source]. Unclean data feeds have been an ongoing problem. Once

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Affiliate Marketing is the Most Desired Digital Skill of 2015

On September 14, 2015 an interesting report got published in the UK. Based on a survey conducted collaboratively by Smart Insights, eCommerce Expo and Technology for Marketing & Advertising it polled more than 1,000 marketing professionals asking them “about their current digital skills, how they wanted to develop and what trends they saw

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Affiliate Marketing Training Coming to Washington, DC

Ladies and Gentlemen, I am excited to announce that — after several successful affiliate marketing workshops on the West Coast as well as internationally — I am, finally, bringing these affiliate marketing training seminars to the East Coast too. Fifty-one days from today I am going to teach my first Advertiser’s Crash Course

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Does Affiliate Marketing Have a Problem of Inner Circles?

Years ago, the world’s largest affiliate marketing forum, ABestWeb, introduced an “Inner Circle” — a private forum within the forum, with one prerequisite for access: reaching a threshold of “500 of more posts.” This was a brilliant idea based on granting behind-closed-doors conversation access to those forum members who had proven their seriousness about

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Four Characteristics of a Valuable Affiliate

Today I received a message from an affiliate marketer who is interested in joining one of the affiliate programs that my company manages. Among other (good) questions he asked: What exactly are you looking for in an affiliate? It isn’t every day that you receive a question like this. In fact,

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Free Online Workshop on Improving Affiliate Performance

If you are an affiliate, you know that in most cases my workshops, speeches, and presentations are geared at those who you work with — merchants (or advertisers). Every once in a while, there are, however, exceptions when I prepare/deliver affiliate-geared presentations too. My Lynda.com “Affiliate Marketing Fundamentals” video course

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