Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

30 Practical Tips for Affiliate Marketers

Looking through the 100 Thoughts on Marketing list Valeria Maltoni has put together earlier today, and thinking of what works best in affiliate marketing, I have decided to compile a list of practical tips for affiliates to use. I’ve come up with 30 practical tips for affiliate marketers, some of […]

30 Practical Tips for Affiliate Marketers Read More »

On Leadership, Motivation, Future of Affiliate Marketing, etc

I have been interviewed by Avangate, the Netherlands-headquartered IT solutions company that also runs an affiliate network for software vendors. Cristian of Avangate asked some interesting and thought-provoking questions, on topics that ranged from how I came into affiliate marketing to the future of affiliate marketing, from techniques of how

On Leadership, Motivation, Future of Affiliate Marketing, etc Read More »

Tools for Affiliate Program Management

While the work with affiliates does involve a lot of one-on-one communication, relationship building and other non-automatizable components, there are tools that can help you streamline your affiliate program management. This is the topic that my most recent article in the Website Magazine is devoted to. Here’s an excerpt from

Tools for Affiliate Program Management Read More »

Governors of California and Hawaii Vetoed Affiliate Tax Bills

Wednesday afternoon good news came from both Hawaii, and California: Good News from Hawaii: Governor Linda Lingle “vetoed HB 1405 because this legislation has immediate and adverse consequences for residents and businesses of Hawai’i. This legislation would place Hawai’i companies at a competitive disadvantage. As a consequence of this bill,

Governors of California and Hawaii Vetoed Affiliate Tax Bills Read More »

Affiliate / Amazon Tax: Problem of Selective Nexus Formation

<!”Overstock is joining Amazon and Blue Nile in the parade of e-commerce companies dumping affiliates” [source]. Gov. of Hawaii, Linda Lingle, “notified the Legislature the [affiliate tax] bill was among 65 she may veto” after Amazon.com and its “sister-site Endless” have notified all HI affiliates that they are no longer

Affiliate / Amazon Tax: Problem of Selective Nexus Formation Read More »

Affiliate Newsletter Template | Tips on How, When and What to Include

If you are looking for a guide on how to format your next affiliate newsletter, you’ve come to the right place. I have been asked this question just today, and it occurred to me that this would make up a helpful blog post, especially for new affiliate managers. There are

Affiliate Newsletter Template | Tips on How, When and What to Include Read More »

What Makes Affiliate Tax (aka "Amazon Tax") Unconstitutional

Between Amazon notifying and then terminating North Carolina affiliates [see also this Wall Stree Journal article], California reviving the anti-affiliate tax, Hawaii lawmakers sending a similar bill to the governor [more here], and Rhode Island considering going the same route [see this comment], we read and hear that taxes like

What Makes Affiliate Tax (aka "Amazon Tax") Unconstitutional Read More »

Useful Articles on Marketing, Design and Advertising

Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated

Useful Articles on Marketing, Design and Advertising Read More »