After some 8-hour travel — 6 hours of driving from Northern Virginia to New York City where I’m participating in the Affiliate Summit East 2009, and a 2 hour business meeting in Wilmington, DE — I checked into the Sheraton New York Hotel & Towers (member of Starwood Hotels group). […]
Customer Service Failure at a Starwood Hotel Read More »
As I was wiring money at my local Bank of America branch today, I have noticed that the most aggressive advertising that is currently being done inside the branch is one for Add It UpTM program. It appeared to be a cashback program where “you can earn up to 20%
Bank of America is Now an Incentive Affiliate Read More »
Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate
Cost Per Action Marketing and Pay Per Lead Model Read More »
Yesterday Rich Owings tweeted a sad news, that of the affiliate tax (aka “Amazon tax”) passing the House and Senate in North Carolina: Less than half an hour ago, Melanie Seery tweeted (highlighting mine): Today in her blog she also wrote: It is expected that North Carolina, like Rhode Island, will
Affiliate Tax Bill Passage in North Carolina Read More »
Both affiliates and merchants frequently ask me for examples of affiliate websites. Normally, I tell everyone that it isn’t exactly right for an affiliate program manager to give away the URL’s of his affiliates’ websites. But there is a way to do it right. I’ll show you examples of affiliate
Affiliate Websites – Types and Examples Read More »
About a month ago I posted a layout of an affiliate newsletter in my blog. Today I have sent out an August newsletter for the DaySpring.com’s affiliate program, which covered 6 of the 7 points listed in the above-quoted post. Several affiliates emailed back almost immediately (they didn’t have to
Back to the Question of Affiliate Newsletters Read More »
A few days ago I have blogged about the types of social media to use in marketing, and among the 17 types I’ve listed, there was microblogging. While there are services like Jaiku.com, Plurk.com, identi.ca, and other, Twitter remains to be the most popular among all. Even our children are
Twitter and How Businesses Can Use It Read More »
A merchant, who has recently started an affiliate program emailed me the following question: Affiliates are currently being credited their commission at the moment of sale. What if an order gets canceled, or we sell something that is no longer in stock? First of all, make sure you it is
Do Affiliates Get Commission on Canceled Orders? Read More »
This year’s East Coast Affiliate Summit is coming up, and this time it’s going to be held in the Big Apple between 9 and 11 August. You may read more about the show at its official website. As I have announced earlier, I will be speaking at this conference. My
Meet Me at Affiliate Summit East 2009 Read More »
There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen: Blogging Content aggregation Crowdsourcing Forums Livecasting Microblogging Photosharing Podcasting Presentation sharing Reviews & opinion sites Social bookmarking
Types of Social Media to Use in Marketing Read More »