Contrary to a popular belief that couponing is the most effective affiliate marketing strategy, I believe otherwise (even though we are still in a recession). Judging by what I am seeing in the affiliate programs that we manage, content creation is actually significantly more effective (creates a different kind of […]
Most Effective Affiliate Marketing Strategy Read More »
We have been registering a surge in applications from affiliates who either list no other website but a URL of their social media profile (on Twitter, Facebook, etc), or list their social media profile(s) (some – more than one) as the main website(s) where they plan to promote the merchants
Social Media Affiliates – a New Trend? Read More »
Over the past few days I have been receiving proposals from affiliates who came up with new ways to position themselves in the online space. Not to give away anyone’s secrets I’ll have to stay generic, but they have essentially come up with tools that help merchants’ existing customers and
When Affiliates Require Merchant's Involvement Read More »
Ben Edelman, a Harvard Business School assistant professor, well-known in the affiliate marketing circles for exposing parasitic affiliate behavior, click fraud and affiliate commission fraud, has posted an online advertising Bill of Rights proposition. He proposes 5 rights to help safeguard advertisers “from increasingly powerful ad networks”, from “wasting advertisers’
Online Advertisers' Bill of Rights Proposed Read More »
When online businesses (in further text: merchants) just discover affiliate marketing, and get really excited about the way everything works, and the opportunities that open up, it is very common to witness some of them express interest in acting in the capacity of affiliates in addition to running their own
Affiliate Links on Merchant Websites Read More »
There is no affiliate program without affiliates. They are your main salesforce, and the more quality affiliates you partner with, the more successful affiliate program you will be able to build. The problem for merchants who work on a tight budget is that many affiliate recruitment tools require additional investment
5 Free Tools to Help You Find Affiliates Read More »
Yesterday I read an article on Adotas.com where the author wrote: Affiliate marketing programs can be set up in two ways: create an individual program or work with an affiliate network… Running an individual affiliate program requires the company to keep in direct contact with the affiliates, maintaining complete control
Affiliate Networks Will Not Manage Your Program Read More »
I have given an interview to the Affilorama affiliate training portal which operates out of Christchurch, New Zealand. We’ve had good chat with Chris who made sure the discussion was full of thought-provoking questions, and I thank him for structuring the interview the way he did. I really enjoyed it.
Affiliate Mistakes, Choosing Affiliate Programs, and more Read More »
It is always a pleasure to see affiliate networks adding new tools and functions for merchants to use. A month ago I blogged about a new technology by buy.at to help prevent the stealing of exclusive affiliate coupons [more here]. Today I’d like to draw merchants’ and affiliate networks’ attention
AvantLink Tool to Monitor Affiliate Paid Search Bidding Read More »
I have just finished a quick Twitter analysis of 100 tweets with the word “affiliate” in them, and discovered that the two most popular topics “affiliate”-related people tweet about are: (i) tools, eBooks and technology that can make you a fortune overnight, and (ii) the “best affiliate program(s) on earth”.
93 Percent of "Affiliate" Tweets Are Junk Read More »