When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of; […]
Affiliate Marketing – Effective Online Fundraising Method Read More »
A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed: Top 3 Mastered
Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing Read More »
[See the list of 2017 affiliate marketing conferences & events here] Eighth time in a row, I am putting together my annual list of performance affiliate marketing conferences, trade shows, and events not to miss this year. Below you may find the ones to consider attending in 2016. Some are
2016 Affiliate Marketing Conferences, Trade Shows, Events Read More »
Christmas draws for Affiliate Summit passes have already become a tradition since the first time we did it in 2010 [video here]. This year we’re doing it again, and with Affiliate Summit West 2016 heading for a sell out, you want to hurry to enter for your chance to win one
Christmas Draw for Free Affiliate Summit West 2016 Passes Read More »
Stagnant affiliates are an ongoing problem of the vast majority of affiliate programs out there. Not that the inactive affiliates themselves pose the problem. It is the very fact that they are aboard the program, but not doing much that makes many CMOs and CEOs scratch their heads. There is also
Infographic: 4 Ways to Facilitate Affiliate Activation Read More »
For a long (in fact, way too long of a) time affiliate marketing experts did not have a seat the CMO’s table when digital strategy was discussed and online customer acquisition channels were budgeted for. In 2015, however, we have finally noticed a significant change in this as (a) more research has
Affiliate Marketing – One of Top Customer Acquisition Methods Read More »
While some of my friends are running for City Councils (go, Jim!) and others for President (good luck, Eric!), my ambitions are significantly more modest at this point. I am, however, humbled to have been nominated for this year’s Small Business Awards. Having won a 2014 award of this caliber
Have My Efforts Helped Your Business? Vote to Show Support Read More »
When I audit affiliate programs, one of the first things I analyse is how diversified their affiliate base is. It isn’t unusual for the chart to look something like this: Does the above pie chart look familiar? Keep reading then… No affiliate program has to be this heavily dependent on any
18 Types of Affiliates (Most of Which You Do Not Yet Use) Read More »
It isn’t every month that affiliates of Amazon Associates program receive emails as strongly worded as the one that they have sent out on the afternoon of October 26, 2015. But the situation called for it and all Amazon.com’s affiliates who have not yet taken action to declare their websites as non-targeting
Amazon to Affiliates: Don't Target Kids or Be Terminated Read More »
You will hear them called “adware,” “malware,” “parasiteware,” and “spyware;” you will see them come in forms of toolbars, browser plugins, BHOs, pop-ups, and pop-unders. As Harvard’s Ben Edelman would say, “the techniques vary, but the key tactic is the same” — “finding a way to get between the user and the
Affiliate Toolbars, Adware and Malware: 19 Resources to Study Read More »