Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

38% of Affiliates Do Not Read Program Agreements

In one of the newly launched affiliate programs (where specific types of affiliate promotion are explicitly prohibited in a short and easy-to-read program agreement), we have observed that over 38% of affiliates who apply into this program do not read that agreement. Yes, there is a mandatory requirement to agree

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UK: Digital Advertising Overtakes All Other Channels

Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in

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74% of Merchants Do Not Have Landing Pages

Back in March I posted my 5 recommendations on how to make killer landing pages. In July I showed 5 examples of well-put landing pages. Today I have conducted an analysis of specific affiliate campaigns (coupons, promos, featured products/services and product lines) run by 50 Commission Junction, LinkShare, and Google

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Forrester: US Affiliate Marketing Spend to Double in 5 Years

Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to

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Affiliate Networks in North America: The Complete and Updated List

[Updated: 6/26/2019] Did you know that in North America alone there are nearly 180 affiliate networks? In affiliate marketing, an “affiliate network” is, essentially, an intermediary between a brand (merchant or advertiser) and an independent marketer (affiliate), the party bringing merchants and affiliates together and providing both of these parties

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Free Affiliate Tracking Software

Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate

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Paid Search Advice & List of Negative Keywords

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are

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