Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

19% of Online Americans Actively Socialize Online

Interesting statistics has been announced by the Pew Internet & American Life Project today. Out of the 2,253 online Americans they have surveyed (via phone interviews), 19% say they use Twitter or another service to share updates about themselves, or to see updates about others”. As expected, “mobile users are […]

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Attack Sites, Malware and Safe Browsing Diagnostic

Just had a new publisher apply into one of the affiliate programs we manage on the Google Affiliate Network. The affiliate’s website opened just fine in my Internet Explorer, but Mozilla Firefox gave me a warning a part of which you are seeing above. Are you checking affiliate websites for

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FTC Means To Say That Everyone is Accountable

Yesterday evening the team at #SocialMedia has published a good blog post on the FTC’s new rules. They have referred to my earlier statement that the new guidelines imply a shift in responsibility: from the advertiser (who, back in the years when “such traditional media as television, commercials and print

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Most Affiliate Newsletters Never Get Opened

Not many affiliate networks provide you with such data as an open rate for your outgoing affiliate correspondence (such as approval emails or newsletters), and this is really unfortunate. Commission Junction does provide merchants/advertisers with such important information as a part of the Email Campaigns reporting: Looking at the data

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5 Must Have WordPress Usability Plugins

If I were asked which WordPress plugins I would recommend to bloggers that use this popular platform, and want to enhance the usability component, I would list the following five: 1. Akismet [plugin’s site] by Matt Mullenweg – Checks comments posted in your blog against their own database and places suspicious ones

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Rumblings on Social Media, Clogged Pipes & Health

Many of you I’m sure have seen the below tweet about a plumber coming out to my place to give me an estimate for a replacement of a kitchen sink (with installation of new faucet and disposer): RotoRooter has never responded back (even though they are very active on Twitter).

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How To Construct a Good Affiliate Program Description

The advertiser’s affiliate program description page is frequently the first place from which a prospective affiliate learns about the program. It is also the main place to which an affiliate turns to when looking for affiliate program details and conditions. There are different ways to word the text and the

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Affiliate Summit West 2010, Free Passes & My Presentation

Today I have received a confirmation that my Affiliate Summit West 2010 speaking proposal has been accepted. This is going to be my third time presenting at this affiliate marketing conference, but it is always a great honor, and I am very much looking forward to feeling those butterflies in

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Irony: Firewall Deletes Its Own Affiliates' Cookies

I have a ZoneAlarm® Pro Firewall installed on my machine. This morning when I turned my computer on, it ran a routine scan for spyware and threats, and deleted the following cookies: Two of the above (Apmebf and Qksrv) are Commission Junction (CJ) cookies, and one (Linksynergy) is a LinkShare

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Trademarked Names in Affiliate Domains

A merchant has just asked: I have an affiliate that just registered “trademarknameproducttype.com” and is going to start marketing our new [trademark name] product line. Is this acceptable? I know he’s doing marketing for us, however he’s using our trademarked name. The intent of the above-quoted affiliate is obvious —

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