Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

11 Cool Costume Ideas for Internet Marketers & Geeks

Happy Halloween!! It seems appropriate to dedicate my today’s post to the most appropriate costumes for Internet marketers (search engine optimizers, emailers, Social Media and affiliate marketers, those of us involved in analytics and usability, and everything in between). I have compiled a list of 11 costumes that I have […]

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Florida Considers Internet Sales Tax

An red flag has been raised by Melanie Seery of Affiliate Advocacy this morning. Her alert brings some worrying news about a new state considering going in the direction of the Internet tax. This time it is the State of Florida, and now the main reason behind the initiative is

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Affiliate Summit Accepts Nominations for Pinnacle Awards

For the fourth time in a row Affiliate Summit is planning on awarding its already traditional annual Pinnacle Awards. They will be presented at Affiliate Summit West 2010 in Las Vegas, NV on January 19, 2010. Starting from today (through November 30, 2009), you can submit your nominations for the

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LinkShare Launches Twitter Tool for Affiliates to Use

In an effort to bring an “online Twitter mini-mall” to consumers LinkShare has announced a #tweetshop tool which allows affiliates to tweet recommendations of merchants’ products for their followers to see. Recommendations can be put together within one interface, and here’s a LinkShare’s video on how this works: Very cool

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300th Day Contest: Affiliate Marketing Through Kids' Eyes

Today is the 300th day of 2009. My New Year’s resolution for this year was to produce quality blog content on a daily basis. Therefore, today marks the 300th day of my non-stop blogging (at least one post a day). To celebrate it I have decided to put together a

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Creating Value — Real, Lasting & Widely Demanded

In a recent interview to CNBC Microsoft’s CEO, Steve Ballmer, has made a very good point. When asked about the competition (whether too much being made of Microsoft competing with Google on the search front, or with Apple on other fronts), he said that it’s important to understand what creates

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To Hyphenate or Not to Hyphenate a Domain Name?

I have been recommending affiliates to use keyword-rich domain names more aggressively, and I myself have been experimenting with different types of domains and how well they do with search engines. Today I would like to share with you my experience with hyphenated domain names. Some are saying that hyphens

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Attention Deficit in Affiliate Networks' Customer Service

Attention deficit is a serious problem in itself, but all the more so when you observe it in people whose primary role is in providing you with customer service. Both for the sake of notifying the affiliate network, and to find out what their recommendation would be, we reported the

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