Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week […]
64% of Holiday Shopping Still Left to Be Done Read More »
An affiliate wrote: Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled? Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In
Payment Options Across Different Affiliate Networks Read More »
A case scenario, and question came in the email: Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large amount of affiliates in that program, some very productive and some not at all. You then hired someone to
Affiliate Program Management KPIs Read More »
A solid online retailer, voted one of Internet Retailer’s Hot 100 Companies of 2009, visited by over a million of unique visitors every month, has sent out their affiliate newsletter. It was written well, but some of the things could certainly use some improvement. Here’s a screenshot of a part
Affiliate Newsletter: Format is Important Read More »
Today my daughter has had her first ever ballet recital in a real theater. As I was watching the kids of various ages dancing on stage, my thoughts returned back to a conversation that I have recently had with a fellow-Russian who is also a ballet dancer. We were discussing
Ballet vs Business: Analogies and Parallels Read More »
Inspired by the popularity of the last year’s effort to compile a list of the “the top 100 most influential online marketers”, Ivesp Consulting has done it again. The list of Top 100 Marketers of 2009 has been compiled, published, and opened for voting just yesterday. I am glad to
Time for List of Top Affiliate Marketers? Read More »
In my previous posts I have spoken about the structure of the affiliate newsletters, the three Ps to remember at all times, the necessity for clear distinction between customer-oriented vs affiliate-geared promos, the art of getting attention, and other things. Today I would like to address a basic, yet very
How Often to Send Affiliate Newsletters Read More »
Looking for a website that sells designer handbags, I have discovered this auction website. I must admit, it immediately caught my eye! Genuine products, low winning prices, free shipping, what else could one wish for? I joined, played with it in the course of about half an hour, but gave
Max Loren Designer Auctions – Clever or Cruel? Read More »
Believe it or not, but not all online merchants offer their customers with a holiday shipping schedule. If this statement does not apply to you, skip right to the very last paragraph of this post. If, on the other hand, you do not yet have a shipping schedule posted on
Publish Your Holiday Shipping Schedule Read More »
Yesterday we were all impressed with the statistics that the Black Friday 2009 brought us, but the Cyber Monday stats that have been circulated today have clearly overshadowed the pre-Monday records. In the DaySpring.com’s affiliate program, for example, we’ve seen an utterly amazing surge of affiliate-referred sales where the Cyber
Cyber Monday 2009 Statistics Read More »