I’ve been busy writing about other stuff during the week, and saved the news for the very end of it. Today I am excited to bring you my December 2009 news, which are: (i) joining of an advisory board of a major conference, and (ii) printing articles in December issues […]
December 2009 News and Articles Read More »
Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate
Top 7 Interactive Channels to Keep an Eye on Read More »
When we talk about “niche” affiliates, we normally refer to marketers that focus on a product vertical. A number of affiliates have gone beyond verticals only, and realized that there’s also an array of amazing opportunities from holiday shopping to shipping. Today I’d like to briefly look at the demand
Holiday Niches or How to Make Annual Salary in One Month Read More »
ShareASale‘s annual Performance Awards were instituted in 2008, but time flies fast, and 2009 is already coming to an end. So, yesterday ShareASale has announced the winners for Year 2009. The Performance Awards are given in six categories, and eight winners have been selected this time: one per each of
ShareASale Announces 2009 Performance Awards Winners Read More »
The finalists of the fourth annual Affiliate Summit Pinnacle Awards (three per category) have just been announced. I am privileged and humbled to make the “Best Blogger” category: Thank you, everyone who nominated me. It’s a tremendous honor.
Pinnacle Awards Finalists 2010 Announced Read More »
Let me start by saying this: I admire AJ Madison’s customer support, aggressive pricing, and marketing methods. What follows in this post stems from an unfortunate affiliate experience that serves as a vivid illustration of the affiliate communication channel breakdown. While it may in no way be characteristic of the
Poor Affiliate Communication: AJ Madison Case Read More »
MediaPost has published some information that coupon affiliates should find of extreme interest. Referencing a recent report by Borrell Associates, MediaPost wrote: …Borrell Associates estimates that the $8.3 billion value of online coupons redemptions in 2009 (including via the Internet, email and mobile) will jump more than 50% to $12.7
Bright Future for Coupon Affiliates Read More »
On November 25 of 2009 Reg.RU has opened up registration of Russia’s new top level domain names – the .РФ (.RF) TLD. The peculiarity of this TLD is that the entire domain name is typed in Cyrillic (no mixes with Latin letters allowed), which has been introduced to simplify the
Cyrillic Domain Names and Weaknesses of Legislation Read More »
Yesterday afternoon, an online merchant, who also has an affiliate program, circulated the following announcement to all of his affiliates: Dear affiliate, [Merchant’s website] will be closed for vacation until end of the month. We expect to be back January 1st. The store will be closed all this time, meaning
Shopping Cart Gone on Vacation Read More »
Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains: The product is called Spreadly… and
Social Affiliate Marketing or Social Cause Marketing? Read More »