Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

McKinsey Stresses Importance of Multichannel Retailing

Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”. Referencing the US Census Bureau, McKinsey points out […]

McKinsey Stresses Importance of Multichannel Retailing Read More »

Americans Express Opinions on Technological Developments

In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included. Speaking of “the major technological and communications advances” Pew stressed that the

Americans Express Opinions on Technological Developments Read More »

Cyber Monday No Longer the Busiest Online Shopping Day

Interesting observations have been published by comScore just two days ago. Having analyzed the U.S. online sales data during the first 48 days of the November – December in 2009 versus the same time period in 2008, they have arrived at statistics which mean that Cyber Monday is no longer

Cyber Monday No Longer the Busiest Online Shopping Day Read More »

Christmas Shopping Isn't Done Yet

The affiliate program support team at Target has tweeted: So I’ve decided to dig deeper into it. Target seems to refer to the National Retail Federation’s data quoted by Reuters. On Wednesday (December 16, 2009) in their U.S. consumers fall behind in holiday shopping article Reuters reported: Consumers on average

Christmas Shopping Isn't Done Yet Read More »