I’ve got an exciting news to announce. My newest LinkedIn video course is out!
You may remember that my previous course was geared towards aspiring affiliate marketers. Since its release in 2014, it was viewed nearly 200,000 times; and the time has come for us to record a course for brands who wish to leverage the power of affiliate marketing to promote their products (or services) and drive incremental business. Here is my “welcome” video for it:
The course consists of 21 videos and aims at equipping advertisers with everything they need to set up, launch, and build efficient affiliate marketing programs. Here is the course’s full table of contents:
Introduction
- Welcome
1. Affiliate Marketing Basics
- Intro to affiliate marketing
- Core concepts
- Compensation models
2. Affiliate Program Setup
- Technological solutions
- Affiliate program management
- Program elements
- Locking period
- Marketing collateral
- Affiliate program terms and conditions
- Program description
3. Program Launch
- Program announcement
- Affiliate recruitment email
4. Affiliate Program Management
- Affiliate recruitment: active
- Affiliate recruitment: passive
- Affiliate recruitment: other methods
- Affiliate activation
- Compliance policing
- Communication with affiliates
- Program optimization
Conclusion
- Next steps and additional resources
You may view the course here. Enjoy it, and do not hesitate to chime in below with your suggestions on the next course(s) you’d like me to shoot.