Every week I get dozens of emails which follow a format similar to this one:
- I’ve read your book (or heard you speak at a conference), and loved it
- I’d love to buy you coffee (or just set up a time to call you, and show what we’re doing) and “pick your brain” on how/what we could improve
Since the times when I worked for food/drink are long gone, my reply normally follows a pattern I borrowed from Jason Falls, and reads something like this:
Thank you for your email.
While my time is extremely limited, it sounds like we could work together on this. My work schedule is tight, but I am open for consulting arrangements (as short as 20 min). Why don’t we get a deliverables need from you, so that I can put together an estimate, and we can schedule a quick (or extended) working session on the subject?
Only one in eight writes back.
So, today I’m changing my reply to add the following sentence to it:
If your budget is tight, and the answer to the question you’re looking to figure out may be of interest to wider audiences (read: other digital marketers, e-tailers, etc), shoot it my way, and I’ll answer it in my blog.
No, don’t get me wrong — I’m not changing things to let folks “pick my brain” for free. I just want to give a chance to the people who really do have an interesting and important affiliate marketing question, and may not have the budget for a 20-minute consultation.
If you’re one of those folks, feel free to email me. I’m careful about personal/sensitive information. So, rest assured, all sensitive details will be removed from the question before I answer it publicly.
Geno, so it’s not just me who gets all these guys wanting to “pick my brains” for a coffee or pizza. One of my other favourites is “why don’t you pop over for a chat?” which basically means I have spend my whole day going to see them while they sit in their cushy offices 🙂
I like your response to these people. 99% disappear when money is mentioned for the consultancy, as they want it for free.
Your blog is ace by the way and I always enjoy reading it.
Thank you, Nadeem; and, by the way, congratulations on being shortlisted in two categories for Performance Marketing Awards 2012!
Thanks for the kind words Geno.
Best of luck with your brilliant blog and your Affiliate Management course.