I’ve had some fun reviewing Nielsen BookScan data (for my newest book, Affiliate Program Management: An Hour a Day) through an Author Central set of tools that Amazon offers me. BookScan — which reports on 75% of all retail print book sales in the US — collects point of sale data from over 10,000 retailers, both online and offline.
It was particularly interesting to see the top 7 cities which bought my newest book over the past two weeks. These are:
- Los Angeles, CA
- New York, NY
- Atlanta, GA
- Denver, CO
- San Francisco, CA
- San Jose, CA
- Seattle, WA
The current “Sales by Geography” map currently looks as follows (the darker the areas, the more sales):
As I compare the above-quoted list of 7 cities with some other rankings, I see that the book is purchased both in the more “geeky”, and in the more business-oriented ones.
If we look at Forbes.com’s top 10 list of America’s Most Innovative Cities we see (mentions of my 7 cities highlighted):
- San Jose, CA
- Austin, TX
- Raleigh, NC
- San Francisco, CA
- Seattle, WA
- San Diego, CA
- Madison, WI
- Boston, MA
- Provo, UT
- Portland, OR
On the other hand, we have CIO’s list of the Top 10 U.S. Cities for Technology Jobs which looks as follows:
- New York, NY
- Washington, DC
- San Jose, CA
- Boston, MA
- Dallas-Ft. Worth, TX
- Los Angeles, CA
- Chicago, IL
- Philadelphia, PA
- Seattle, WA
- Atlanta, GA
Finally, MarketWatch’s list of America’s Best Cities for Business in 2011 has the following ranking:
- Washington, DC
- Omaha, NE
- Boston, MA
- Des Moines, IA
- Minneapolis-St. Paul, MN
- Denver, CO
- Richmond, VA
- New York, NY
- Harrisburg, PA
- Seattle, WA
Obviously, it’s too early to make any conclusions (it has only been about two weeks since the book became available throughout the country), but it is also obvious that the more technologically-savvy and business-oriented cities of the United States are interested in the book. Have you picked up your copy yet? If you have, don’t miss the $1,700 photo contest either!
Congrats! It looks as though a lot of the major tech cities are loving your book, which is a great sign for you. Keep it up and hope you sell lots more books.