Most Influential PubCon Speakers – Top 40 List

With PubCon South at Austin 2011 coming up in just two weeks, I thought it would be interesting to analyze PubCon‘s past and current speakers ranking them in the order of their social influence on Twitter. I must tell you, there are some really impressive folks on the list!

I’ve used Twitalyzer as my main tool (it is significantly more sophisticated than Klout which I used for a similar list in the past), and fed in my list from this PubCon’s Twitter list (205 speakers on it at the time I’m performing my analysis) also including the speakers that I know will be coming, but aren’t listed there (e.g.: Jeffrey Eisenberg, Shawn Collins, and Missy Ward).

So the Top 10 List of speakers looks as follows:

1.

@unmarketing Thought Leader

74.8% Impact

16.9% Engagement

79.9% Influence

2.

@copyblogger Thought Leader

44.3% Impact

6.3% Engagement

46.7% Influence

3.

@mattcutts Thought Leader

40.7% Impact

7.3% Engagement

35.8% Influence

4.

@PRsarahevans Trendsetter

26.2% Impact

6.6% Engagement

23.6% Influence

5.

@randfish Trendsetter

19.5% Impact

6.0% Engagement

23.0% Influence

6.

@pogue Trendsetter

34.6% Impact

1.5% Engagement

20.4% Influence

7.

@danzarrella Social Butterfly

14.4% Impact

6.9% Engagement

12.9% Influence

8.

@leeodden Reporter

12.5% Impact

9.0% Engagement

11.1% Influence

9.

@andybeal Reporter

11.5% Impact

21.5% Engagement

10.7% Influence

10.

@WarrenWhitlock Social Butterfly

21.7% Impact

39.3% Engagement

9.6% Influence

I know you’re probably wondering two things: (1) what exactly does the categorization (e.g.: Social Butterfly or Trendsetter) mean, and (2) how do you define the above-quoted % metrics and benchmarks, and how exactly are they calculated. You may find the answers to both of these questions on this page. Speaking of the former, for example, here’s what the folks at Twitalyzer write:

Twitalyzer Influencer Types are a categorization we derive from work done by Lisa Barone (@lisabarone). The five types we track include:

• Everyday Users have a small circle of influence but great potential
• Reporters are connected people and great communicators
• Social Butterflies are very active within their individual networks
• Trendsetters are early adopters who love to share new ideas
• Thought Leaders are the voices people listen to most

For more information about Lisa Barone’s five influencer types we recommend reading “Five Types of Influencers on the Web”.

And here is the full Top 40 List for you:

Enjoy studying the list, and if you aren’t yet following some of these folks, it’s a good time to look into it.