Today I’ve finally sat down and picked the Affiliate Summit West 2011 sessions to attend besides the Summit’s keynotes, which promise to be great.
Here is my list:
Sunday (January 10)
1. Affiliate Improv!
(11:00am-12:00pm)
Daniel M. Clark, Andrew Bennett, Mike Buechele, Jen Goode and Wade Tonkin will brainstorm marketing ideas for fictional items/services with audience participation.
2. Monetizing Pop Culture Content
(2:00pm-3:00pm)
Lisa Picarille, James Keating, Tricia Meyer and Kim Rowley will discuss monetization of pop culture content through monitoring trends, buying relevant domains, creating sites quickly, and cultivating communities.
3. Tips & Tricks to Increase Website Conversions
(3:30pm-4:30pm)
Christopher Pearson will examine what works when you’re working on increasing conversions and, more importantly, why it works.
Monday (January 11)
4. The New SEO Toolset
(11:30am-12:30pm)
Wil Reynolds will provide a fast-paced deep dive into tools both for beginners, and for advanced SEO practitioners.
5. Leverage Your Personal Brand for Affiliate Success
(2:00pm-3:00pm)
Can’t miss this one (because I’m speaking it myself)! Together with Marty Fahncke, Jim Kukral and Barbara Rozgonyi we’ll discuss personal branding, the power of free publicity, and provide our audience with practical action items to take home.
Tuesday (January 12)
6. Are Your Buyers Mobile, Yet?
(11:30am-12:30pm)
Navin Ganeshan, Alan Brand, Dan Gilmartin and Barg Upender will help the audience answer questions about the best operating systems, demographics of users, winning platforms for m-Commerce and more.
7. Why Affiliates Should Dominate Local Marketing
(2:00pm-3:00pm)
Angel Djambazov will demonstrate how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
The full Affiliate Summit West 2011 agenda may be found here. Many great sessions are gonna take place, and frequently really good ones at the same time. Good thing we’ll have access to videos of all sessions later.
If you’re coming to ASW11, and would like to meet with me, drop me an email. I have already scheduled a good number of meetings, but do have room for more.
Thanks for including my session as well as your tips for the others. I always find it a daunting task to figure out which sessions to attend because there are so many good ones in addition to trying to hit the Meet Market & Exhibit Hall plus meet with merchants. It’s helpful to see what other people who I really respect are recommending!
My pleasure, Tricia, and very much looking forward to your session. Great topic!
Thanks for listing Affiliate Improv, Geno! We’re looking forward to seeing you in the crowd, and don’t be shy – when we say audience participation, we mean it!
My pleasure, Daniel, and looking forward to an informative session.