Earlier today eMarketer has published some interesting data on blogging, bloggers and blog readers. In their report they’ve looked at the US blogging landscape. While many bloggers fo live outside the United States, here are the two main reasons why it is important to know what is going on in the US:
(i) According to the Pew Internet & American Life Project, the US is currently the world’s #1 country by the Internet diffusion (~73-74% penetration). Here’s how the numbers have been growing from 1995 through 2008:
(ii) According to the Internet World Statistics, North America makes up a total of 16% of the world’s Internet users, and here’s what the country distribution currently looks:
The above-mentioned eMarketer.com’s research has revealed that at the moment, in US only there are close to 28 million bloggers, which represents 14% of the country’s Internet users. This number is expected to continue growing, reaching close to 40 million people in 2013:
The data on blog readers is even more impressive. “eMarketer estimates that in 2009 96.6 million US Internet users will read a blog at least once per month” and by 2013 this number is expected to reach 58% of the US Internet users, or a total of some 130 million people:
Big changes are definitely on the way, and now is the time for marketers to refocus!