Affiliate Program Management

Relying on an array of tools, methods, and techniques (including those based on proprietary technologies), we identify prospective affiliate partners to onboard. Among the criteria analyzed, we consider the affiliate's target audience, types of promotional methods (and marketing channels) utilized, as well as their already-existing relationships with the client's direct competitors or merchants selling similar or complimentary products (catering to the same target users). We also tap into our existing database of more than 25,000 affiliates.

This is, traditionally, one of the most frequently overlooked components which results in affiliate programs having only a fraction of onboarded affiliates being truly active, while the majority remains stagnant. Employing our RITS approach (focused on empowering affiliates with Resources, Incentives, Tools, and Support), we turn idle affiliates into performing ones. Recruitment and Activation take 70%-85% of the time we spend on any program. Detailed reporting on our efforts is provided to the client.

Policies do not guarantee compliance. However, they do give us grounds to ensure that affiliates are playing by the rules. Examples of unwanted affiliate activity may entail downloadable toolbars that overwrite affiliates' cookies (or hijack merchant's own traffic), paid search violations, typosquatting and cybersquatting, unauthorized coupon use, content-related violations, and lack of compliance with the FTC's disclosure requirements. Relying on a robust toolset, we police and enforce affiliate compliance.

Through bi-monthly newsletters, as well as one-on-one communication, we maintain a constant and consistent communication channel between the client and their affiliate partners.

Based on best practices, AM Navigator's expertise, replicating successes, and ongoing competitive intelligence analysis, we constantly recommend on ways to optimize the client's affiliate program(s).