Note: This is a guest blog post by Adam Enfroy (and excellent one, we must admit). The views and opinions expressed herein are those of the author. The ecommerce industry is growing rapidly at a rate of 23% year-over-year. Yet, many ecommerce stores still lack the proper marketing strategy to build awareness and […]
7 Marketing Strategies for the Ultimate Ecommerce Launch Read More »
No week passes by without someone reaching out to me via social media about their “great” affiliate program. Somehow Twitter and LinkedIn end up being the top platforms preferred by most of these recruiters. Having received another one of such invites via Twitter, I thought of putting together a blog
5 Tips for Effective Affiliate Recruitment on Social Media Read More »
In case you haven’t heard about it yet, earlier this month Pinterest decided to ban all affiliate links notifying select “power pinners” to re-focus their monetization elsewhere. There is a lot of good coverage of (and opinions on) this situation around the web. The goal of my today’s post is to see what affiliates
3 Lessons for Affiliates to Learn from the Pinterest Ban Read More »
Note from Geno Prussakov: Our army of guest bloggers is constantly growing; and today I am happy to welcome our newest blogger, Kyle Kam of Affilorama, an affiliate marketing educational resource I’ve mentioned on a number of occasions in the past. Enjoy his first AM Navigator post below. In the
Google+: A Plus on Your Affiliate Marketing Strategy Read More »
Not too long ago an interesting piece appeared in MediaPost’s weekly Performance Insider. It was authored by Peter Klein and entitled Online Darwinism And The Evolution of Performance Marketing. Klein suggested that “as the performance marketing industry matures, and as brands seek more sophisticated and legitimate agencies and affiliates to
Is Affiliate Marketing Undergoing a Kind of "Darwinism"? Read More »
Earlier this week eMarketer tweeted: 79% of US marketing professionals plan to increase spending on social media in the next 12 months – ow.ly/atWqm — eMarketer (@eMarketer) April 24, 2012 And among the first accounts to ReTweet my mention of the above was TicketNetwork’s affiliate program‘s Twitter account. Their RT
Affiliate Manager Active on Social Media? But Does It Add Value? Read More »
A little over a week ago I was approached by Chris Johnson, asking if I would like to contribute a 30-second video answer to a question of how online marketing, and performance marketing in particular, will look like around 2015. Earlier today my video, along with videos from a few
What Will Online (and Affiliate) Marketing Look Like in 2015? Read More »
Earlier this morning Fred Wilson published an interesting comparison of his blog’s traffic sources where upon splitting “the top ten” referrers “into three categories”, he discovered the following breakdown: Direct — 50% Social — 40% (with nearly 1/2 from StumbleUpon) Search — 10% These numbers amused me to say the
Search Versus Social: Analysis of One Blog's Traffic Sources Read More »
You’ve read it right — followers, not the people that I follow… I do realize that the more traditional way of learning that we use on Twitter, Google+ and other social networking platforms is to listen carefully to the people we follow, and learn from them. Well, if you know
5 Lessons 5,000 Twitter Followers Have Taught Me Read More »
I don’t know if you’re aware of it, but a new book has recently been published by a co-founder of what is today Google Affiliate Network. Jeff Molander authored “Off the Hook Marketing”, which positions itself as a book on how “to make platforms like Twitter,” Facebook, YouTube, “and blogs
How To Sell in Facebook & Twitter World: 22 Tips from Jeff Molander Read More »