. It is December 31, and on the last day of 2014 I can think of no better topic to blog about than review the year that is coming to an end, outlining the key trends we have witnessed in the course of the year. The following five stood out most prominently for […]
2014 Affiliate Marketing Year in Review: 5 Key Trends Read More »
Less than three weeks have passed since our announcement of one affiliate acquiring another one for nearly $135 million, and today we’re happy to report another major merger. This time we’re noticing something similar yet different — Valpak, a company traditionally focused on “offline” coupons, is being merged with Savings.com,
Valpak Gets Into Affiliate Marketing – Savings.com Acquisition Read More »
We certainly don’t see this happen often — in fact, I don’t recall an affiliate merger/acquisition of this size ever (a year ago WhaleShark Media acquired VoucherCodes.co.uk for $40 (£25) million, while in 2010 they paid $90m for RetailMeNot.com in the U.S., and we thought those were impressive) — and
One UK Affiliate Acquires Another for £87 Million ($134.5 Million) Read More »
An affiliate network that’s currently negotiating with investors has approached me asking if there’s a place where they can review mergers and especially acquisitions that have happened in the affiliate marketing world over the past few years. Having found no such compilation anywhere, I have decided to put one together
10 Notable Affiliate Marketing Acquisitions of Last 5 Years Read More »
Earlier this morning Business Insider reported: Salesforce just spent $276 million in cash and $50 million in stock to acquire Radian6, which makes tools for big companies to monitor their social media presence, the company has just announced. While not being as dollar-impressive as the acquisition I’ve written about yesterday,
Salesforce Acquires Radian6, Line Between Social & CRM Blurring Read More »
Yesterday, shortly after the announcement of eBay’s plans to acquire GSI Commerce (a $2.4 billion deal), a friend, colleague and former director of Econsultancy US, Rebecca Lieb, tweeted: GSI Commerce has a number of impressive assets, including an affiliate network they acquired in late 2009, and “180 clients including 31
eBay's Acquisition of GSI Commerce & Its Ecommerce Implications Read More »
I have just received the news of a new big acquisition in affiliate marketing. Seeking to strengthen its positions on the market of outbound traffic monetization VigLink has just acquired Driving Revenue. The official press release (to be circulated online in just a few hours) will read: Both companies provide
New Acquisition: VigLink Buys Driving Revenue Inc Read More »
Between March and June of 2010 we’ve read the news of AOL getting rid of an affiliate network, a popular instant messaging computer program, and just the day before yesterday they also sold a social network. None of these were AOL’s own developments, but were acquired by the company at
Has AOL Already Lost $1.2 Billion in 2010? Read More »
One of my favorite affiliate networks in the world has changed hands again. Two years ago AOL acquired Buy.at for some £75 million ($150 million), making it into a separate unit within Advertising.com [source]. See also AOL’s official press release here. Today, it has been reported that “Digital Window, the
AOL Sells Buy.at Affiliate Network to Digital Window Read More »