[The purpose of this post is to demonstrate a poor backlink “strategy” without bringing any particular brand into the spotlight. Therefore, all sensitive information is omitted.] Twelve days ago I received the following email: I am contacting on behalf of [hosting company’s name here] and firstly would like to thank […]
Is Poor Backlink Strategy Damaging Your Brand? Read More »
It’s been nearly two years since that Affiliate Summit panel of ours, but the things we’ve talked about are still relevant today. Back in January 2011 Barbara Rozgonyi, Jim Kukral, Marty Fahncke and yours truly addressed the subject of leveraging personal brands “for affiliate success.” The session ended up covering
Creating a Powerful Personal Brand (for Affiliate Marketing & Beyond) Read More »
If you’re planning on attending Affiliate Summit West 2011, and would like to hear me speak, I hereby invite you to a panel I am doing with two (edit: three) distinguished digital marketers (and well-known speakers too) Marty Fahncke, Jim Kukral, and Barbara Rozgonyi (added to panel on 10/27/2010). There
Leverage Your Personal Brand for Affiliate Success Read More »
Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100
Digital Marketer's Twitter 100+ Master List Read More »
Management of your brand online (be it a personal, or a corporate brand) is arguably one of the most important things you should care about. There are a number of experts that regularly blog and write articles on the subject and are also active on Twitter (sharing their own thoughts
7 Branding and PR Experts to Follow on Twitter Read More »
Being a linguist, I have always been fascinated by this phenomenon in the development of language(s) — when a proper name becomes a common noun (or even a verb). By definition nouns name people, places, and things. There are two classes of nouns: common and proper. Common nouns name general
Pinnacle of Success: Brand Replacing Common Word Read More »
Some staggering statistics has been published by the Nielsen Co.’s online division — six out of ten online consumers arrive at e-retailers’ websites through direct type-ins of the retailer’s URL into the address bar of their browser (Google’s URL Suggests were probably included here as well). AdAge wrote: Less than
Nielsen: 6 Out of 10 Consumers Use Direct Type-in Read More »
Earlier this morning my friend and famous online marketer, Bryan Eisenberg, tweeted that Razorfish has released its 2009 Digital Brand Experience Report. I closely follow everything that Bryan says and posts (on Twitter, Facebook, or his blogs), and sure enough, this was another gem. Browsing through this report I have
Branding in the Digital Age Read More »