Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by […]
If Hit by Search Engine Penalties, Do Not Close Affiliate Program! Read More »
We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest
How to Safeguard Your Affiliate Marketing Program Against Fraud? Read More »
Using Google Suggest (aka autocomplete) to spot some of the most popular affiliate marketing-related questions, we see 5 questions score particularly high. I’ve answered them all in my previous blog posts and articles, and today I’ve decided to put them together into an easy-to-use compilation. 1. What is affiliate marketing?
5 Popular Affiliate Marketing Questions Answered Read More »
When an affiliate takes time to post their thoughts on what annoys them, merchants should take heed… Such is the case with Logan Thompson’s recent 10 Reasons Affiliates Don’t Like Your Website blog post, and I fully agree with Joe Sousa’s tweet: In addition to the 10 website-related concerns that
20 Reasons For Affiliates Not To Work With Certain Merchants Read More »
I believe that there are 5 main reasons why people fail at affiliate marketing: Lack of education — thorough (and ongoing) education saves you both time and money Laziness — there is no such thing as big-bucks-fast (if not at the expense of violating rules, of course), and you want
Why Affiliate Marketers Fail: 5 Reasons Read More »
A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant
4Food – Social Media Restaurant With Affiliate Program Read More »
A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this
Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing Read More »
A merchant has emailed me the following text: I would like to know what is the range of percentage paid out in the affiliate program? Someone told me it is between 3% to 25%. Is that right? What is the lowest rate you have seen so far? the median? and
Affiliate Commission Range Question Read More »
A business that is considering entering into the affiliate marketing realm has just had its representative email me the following question: Do you know the average jump in sales a company might get when launching an affiliate program, or any other statistics on how it helps the company out? This
Affiliate Program Sales: What to Expect Read More »
As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur:
How to Budget an Affiliate Marketing Program Read More »